Advertise with fastmoving.co.za
 
 

The Coca-Cola Company has showcased a new vending machine in China which features facial recognition and allows consumers to return used packaging.
The Coca-Cola Company has showcased a new vending machine in China which features facial recognition and allows consumers to return used packaging.

Coca-Cola’s new vending machine lets consumers recycle packaging

INTERNATIONAL NEWS

FoodBev - Oct 1st 2018, 11:41

The Coca-Cola Company has showcased a new vending machine in China which features facial recognition and allows consumers to return used packaging. 

Called VenCycling, the machine has a voice interactive system and it is said to make purchasing and recycling a variety of Coca-Cola beverages “more efficient and intelligent”.

Sporting AI LEDs and two ‘eyes’ – one that dispenses beverages and another that collects used packaging – the machine offers a smart incentive for consumers to recycle, Coca-Cola said.

In exchange for returning used cans or plastic bottles into the machine, consumers receive credits, primarily via mobile devices, for beverages or products made from recycled plastics.

Shell Huang, vice president of research and development at Coca-Cola Asia Pacific, said: “We envision a system that allows vending machines to also collect used packaging. It will help enhance recycling awareness among consumers and nurture recycling habits.”

Coca-Cola Greater China and Korea vice president Jiantao Zhang added: “VenCycling is an innovation for the company to achieve our global vision for sustainable packaging. We will use our business efficiency to contribute to sustainable development in China.”

The Coca-Cola Company said that innovations like the VenCycling machine support its World Without Waste vision to help collect and recycle the equivalent of 100% of its packaging by 2030.

As part of the programme, which was unveiled earlier this year, Coca-Cola will support the collection of packaging across the industry – including bottles and cans from other companies – and “work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris”.
FoodBev 

Related News

The era of post-modern marketing
15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour.

Mergers & acquisitions: How to manage growth with the right brand architecture strategy
14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP.

The customer’s journey to the cloud
14/01/2019 - 11:02
Migrating to the cloud is no longer the complex process it once was. Thanks to the evolution of technology, moving from an on-premise environment can be done much more efficiently than before. Even attitudes towards this strategic shift have changed.

AB InBev to make Budweiser in the UK using renewable energy
08/01/2019 - 08:37
AB InBev’s Budweiser beer in the UK will be brewed with 100% renewable electricity thanks to a new deal with solar energy firm Lightsource BP.

What FMCG companies can learn from the online trading industry
18/12/2018 - 08:09
Fast-Moving Consumer Goods (FMCG) are, by their very nature, products that are designed to be sold quickly at a relatively low cost. Unlike luxury items that often need to sit on the shelf for an extended period of time in order to build up some exclusivity, FMCG products need to be sold as quickly as they’re advertised. With speed being the key ingredient in the FMCG industry, any weak links in the chain can harm a manufacturer's bottom-line.