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Global personal-care company Colgate-Palmolive has announced the acquisition of the two skincare brands, PCA Skin and EltaMD Skin Care.
Global personal-care company Colgate-Palmolive has announced the acquisition of the two skincare brands, PCA Skin and EltaMD Skin Care.

Colgate-Palmolive announces $100 million skin-care acquisitions

INTERNATIONAL NEWS

ESM - Jan 8th 2018, 08:42

Global personal-care company Colgate-Palmolive has announced the acquisition of the two skincare brands, PCA Skin and EltaMD Skin Care.
 

The combined purchase of approximately $100 million will enable the company to enter the professional skin-care category, while complementing its existing global personal-care businesses, such as Colgate toothpaste, Palmolive soaps, and Protex soaps.

According to the company, PCA Skin is a leader in medical-grade in-office and take-home skin care products, while EltaMD is a physician-dispensed sun care brand.

Both brands are similarly sized and are sold predominantly through professional skin care and online channels. They are distributed in the US, China, and other international markets, however, Colgate said it plans to continue to operate the two brands independently after closing the sale.
Expanding Portfolio

"PCA Skin and EltaMD form an exciting combination for Colgate's entry into the professional skin care category. We are delighted that these high-growth, high-margin brands will strengthen our global personal care business,” said Ian Cook, CEO of Colgate.

“Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate's presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate's decades-long legacy of working with professional experts to deliver recommendations that benefit their patients."

The terms of the deals have not been disclosed, but both transactions are currently expected to close in the first quarter of 2018, subject to customary closing conditions.

Colgate added that these transactions are expected to have no impact on earnings in 2018.
Content ©2017 European Supermarket Magazine 

Read more about: skincare | palmolive | colgate | brands | acquisitions

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