Advertise with fastmoving.co.za
 
 

Global smartphone sales saw their worst contraction in 2018, and the outlook for 2019 is not much better, new surveys show.
Global smartphone sales saw their worst contraction in 2018, and the outlook for 2019 is not much better, new surveys show.

Global smartphone sales see worst drop ever in 2018, survey shows

INTERNATIONAL NEWS

Business Live - Feb 4th, 10:58

Global smartphone sales saw their worst contraction in 2018, and the outlook for 2019 is not much better, new surveys show.
 

Worldwide handset volumes declined 4.1% in 2018 to a total of 1.4-billion units shipped for the full year, according to research firm IDC, which sees potential for further declines this year.

“Globally the smartphone market is a mess right now,” said IDC analyst Ryan Reith.

“Outside of a handful of high-growth markets like India, Indonesia, (South) Korea and Vietnam, we did not see a lot of positive activity in 2018.”

Reith said the market has been hit by consumers waiting longer to replace their phones, frustration around the high cost of premium devices, and political and economic uncertainty.

The Chinese market, which accounts for roughly 30% of smartphone sales, was especially hard hit with a 10% drop, according to IDC's survey.

IDC said the top five smartphone makers have become stronger and now account for 69% of worldwide sales, up from 63% a year ago.

Samsung remained the number one handset maker with a 20.8% share despite a 8% sales slump for the year.

Apple managed to recapture the number two position with a 14.9% market share, moving ahead of Huawei at 14.7%.

IDC said fourth-quarter smartphone sales fell 4.9% the fifth consecutive quarter of decline. The challenging holiday quarter closed out the worst year for smartphone shipments, it said.

A separate report by Counterpoint Research showed similar findings, estimating a 7% drop in the fourth quarter and a 4% drop for the full year.

"The collective smartphone shipment growth of emerging markets such as India, Indonesia, Vietnam, Russia and others was not enough to offset the decline in China," said Counterpoint associate director Tarun Pathak.
Business Live 

Read more about: smartphones | samsung | markets | idc | global sales | apple

Related News

Huawei upbeat about smartphone sales despite US bans
06/11/2019 - 09:34
Huawei expects smartphone shipments to grow 20% in 2020 even if it is blocked from the latest Google software, suggesting the Trump administration’s efforts to contain the company’s rise may not be working.

Direct selling punches above its weight in a tough economy
05/11/2019 - 10:27
The direct selling industry in SA, which comprises 31 companies, has seen a 5% decline in growth as cash-strapped consumers tighten their belts.

AB InBev reports weak results in "challenging" third quarter
01/11/2019 - 14:49
AB InBev, the world’s largest brewer, reported weaker-than-expected third-quarter profit and sales, due to higher cost of sales, marketing investments and price increases in two major markets, South Korea and Brazil.

Local retailers are outperforming a bad economy
31/10/2019 - 08:49
South African retailers have been battered by poor trading conditions, rising job losses and weak economic growth, which has made it difficult for companies to pass on costs to their customers.

Nintendo scores huge smartphone hit with Mario Kart Tour
30/10/2019 - 10:31
Nintendo Co. can finally claim a mega-hit smartphone game with its new Mario Kart Tour, which has been downloaded 123.9 million times in its first month and comfortably eclipsed the company’s previous mobile game debuts, Sensor Tower data showed.