H&M lists garment suppliers on app to tackle worker abuses
By Sonia Elks - Apr 25th, 10:26
Fashion brand H&M has become the first major retailer to list individual supplier details for each garment on its website to increase transparency in an industry with high risks of slavery and labour abuses.
The Sweden-based multinational’s move was hailed by workers rights groups who said it is a step forward but added that the data may not be particularly meaningful to shoppers without additional information to put it into context.
“This is innovative and good,” Anna Bryher advocacy director at Britain’s Labour Behind the Label, which campaigns for garment workers’ rights, told the Thomson Reuters Foundation.
“Maybe H&M need to think a bit more about how to make that information live and useful to consumers — adding information, for example, about wages paid at suppliers and comparing that to the living-wage benchmarks or their promises on living wages.”
A growing number of big brands, from sportswear giant Adidas to fashion retailer ASOS, are sharing information about their complex supply chains amid mounting regulatory and consumer pressure on companies to ensure their products are slavery-free. However, H&M is the first major fashion chain to list supplier details for each individual garment.
Online shoppers can see where clothing was made, including the production country, supplier and factory names, and addresses, as well as the number of factory workers. The brand’s app can be used to access the same data for clothing in stores by scanning an item’s label.
Customers can also see information about the material used in clothing, although H&M does not list specific sourcing details for raw materials.
“We want to show the world that this is possible,” Isak Roth, the head of sustainability at H&M, said in a statement. “By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices.”
This week marks six years since Bangladesh’s Rana Plaza factory collapsed in a disaster that killed about 1,100 people and increased awareness of the risks faced by many garment workers.
A British parliamentary report last year found the country’s fashion industry was exploitative and unsustainable, urging big brands to do more to tackle labour abuse and waste.Business Live
Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.
Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.