Advertise with fastmoving.co.za
 
 

The South Africa Human Rights Commission (SAHRC) says fashion retailer H&M is making significant strides in rectifying its wrongs.
The South Africa Human Rights Commission (SAHRC) says fashion retailer H&M is making significant strides in rectifying its wrongs.

H&M on the mend after outcry over racist advert

INTERNATIONAL NEWS

BusinessLive - Oct 9th 2018, 14:23

The Human Rights Commission says the retailer co-hosted a workshop with the Anti-Racism Network of SA to develop a deeper understanding of the offence the garment provoked. 

The South Africa Human Rights Commission (SAHRC) says fashion retailer H&M is making significant strides in rectifying its wrongs after an outcry over a clothing item that featured the words “coolest monkey in the jungle”.

The international clothing company caused a stir in January when it showed a black child wearing the green hoodie in an advert. Amid a public outcry‚ the brand was accused of racism and was forced to shut more than a dozen of its South African outlets after calls for boycotts and the trashing of some of its stores.

H&M later removed the clothing and issued a public apology. SAHRC provincial manager Buang Jones said the company was "making substantial progress on its commitments to the commission in correcting the offence caused".

"Since the commission's intervention‚ the retailer has co-hosted a workshop with the Anti-Racism Network of SA to develop a deeper understanding of the offence the garment advertised and sold‚ provoked‚" Jones said.

"H&M‚ in collaboration with another civil society organisation‚ the Institute for Justice and Reconciliation (IJR)‚ developed a training programme for all office and store managers‚ which was implemented in May and August. H&M and the commission are currently engaged in discussions for 2019 training programmes‚" he added.

H&M had also appointed a global transformation leader to ensure that diversity and inclusiveness were strengthened in the company.

"It is the commission's hope that H&M and other enterprises understand that they do not operate within a vacuum‚ immune to the respect and attainment of human rights. The commission will continue in its endeavours to protect‚ promote and monitor the attainment of human rights throughout all facets of society‚ including business‚" Jones said.

Business Live 

Related News

Cheap imported butter is undercutting local brands
24/04/2019 - 11:31
South Africa has been a net importer of butter for years. In 2018, 85% of those imports came from as far afield as New Zealand, Denmark, Ireland, and the Ukraine.

Ackermans shines again at AskAfrika Kasi Star Brands Survey
24/04/2019 - 10:47
The 10th annual AskAfrika Kasi Star Brands Survey, which measures brand relevance across all segments of the demographic, has awarded leading value retailer Ackermans the top award in the Clothing Retail: Children’s category.

9 safety tips to help curb cash crimes in SA's stores
22/04/2019 - 10:03
Retailers must accept that cash crime is prevalent in SA and not going away any time soon, says Richard Phillips, joint CEO of retail cash management company Cash Connect.

Retail sales beat expectations in February
19/04/2019 - 12:39
SA shoppers spent more than expected in February, with retail sales growing 1.1% year on year, led by expenditure in the textiles, footwear and clothing sector.

Pick n Pay surprises local schools with Easter treats
19/04/2019 - 11:57
Two schools were recently surprised with chocolate eggs and hot cross buns ahead of the Easter Weekend.