Major food and drink firms aim to improve plastic recycling in Africa
By Jules Scully - Apr 2nd, 10:02
Diageo, Unilever, The Coca Cola Company and Nestlé have joined forces to improve the collection and recycling of plastics in Africa.
The companies have jointly formed the Africa Plastics Recycling Alliance, which aims to turn the current challenge of plastic waste in sub-Saharan Africa into an opportunity to create jobs and commercial activity.
As part of the project, the companies will share knowledge, encourage innovation and collaborate on technical and other solutions appropriate for sub-Saharan Africa, as well as participate in local pilot initiatives.
They have also pledged to engage with the investment community and policymakers to accelerate the development and financing of the necessary waste management infrastructure and systems.
The alliance was announced this week at the CEO Africa Forum, a conference dedicated to the private sector in Africa.
In a joint statement, the Africa Plastics Recycling Alliance founders said: “Plastics will remain an important packaging material if we are to give African consumers the safe and affordable products they need. However, we need to ensure that used packaging does not end up as litter."
“Unfortunately, a lack of collection and recycling capacity in many African markets coupled with growing populations is creating a growing problem of plastics waste. We see an opportunity to tackle that problem in a way that creates jobs and reduces dependency on imported materials while alternatives to plastics are developed."
“Collaboration within and across markets will be key to success, so we are proud to launch the Africa Plastics Recycling Alliance today to increase those efforts and play our part as companies in finding solutions that work for Africa.”
While plastics make up less than 5% of Diageo’s total packaging materials, the company said it has been taking “firm steps” to minimise the impact of its plastics footprint.
Diageo Africa president John O’Keefe said: “Plastics are important to the future of Africa and in Diageo Africa, we have plastic packaging alongside our glass and can format to meet consumer needs in different markets."
“We have adopted a proactive approach to establish new, and leverage existing, multi-stakeholder partnerships which support the collection, processing, reuse and recycling of plastics and stimulate the market for recycled plastics. This new alliance represents the next important stage of this to accelerate and scale-up our localised in country recycling efforts.”FoodBev
The problem with influencer marketing
13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.
SA stokvels collectively save R44bn annually
11/06/2019 - 16:04
A total of R44 billion is collectively saved in 820 000 stokvels in South Africa annually, with more than 11 million South Africans being members of stokvels, according to Nedbank research.
Six steps to successful customer relationship management
11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.
Brand champions, ambassadors and advocates
11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not.
All systems go for Atteridgeville R1.2bn Capital Mall
10/06/2019 - 15:48
The much-anticipated R1.2 billion Capital Mall in Atteridgeville will go ahead despite efforts to halt its construction on the basis that it would “cannibalise” smaller shopping centres in the vicinity.