Mobile contactless transactions skyrocket by 336%
By Elias Jahshan - Sep 8th, 14:56
Mobile contactless transactions topped £370 million in the first six months of 2017, a massive 336 per cent year-on-year rise in spending, new data suggests.
In addition, overall spend on contactless reached £9 billion in first six months of the year, compared to £10 billion for the whole of 2016.
According to payments processor Worldpay, spending on all forms of contactless systems now accounts for 38 per cent of all non-cash transactions in the UK.
The use of mobile devices to make in-store payments has been growing steadily since the UK launch of Apple Pay in 2015, but Worldpay’s data said it was only really in the past 12 months that the technology has begun to gain widespread acceptance – especially with the launch of Android Pay in 2016 and Samsung Pay earlier this year.
Monthly spending on mobile devices shot up by 57 per cent in the past six months, with £46 million spent using mobiles in January compared to £74 million in June.
Meanwhile, while mobile’s share overall when it comes to in-store transactions has risen from 1.18 per cent at the end of 2016 to 2.04 per cent in June this year.
“Mobile spending has shaken off the novelty tag, and is breaking its own spending records virtually every month,” Worldpay chief marketing officer James Frost said.
“Granted there’s still some way to go before we start cutting up our cards and chucking away our wallets, but it’s easy to see why everyone from start-ups to tech giants is eager to have a stake in the technology.”
Supermarkets and grocery stores continue to dominate the mobile tap and pay market, accounting for 55 per cent of total spend so far in 2017.
Frost added: “Mobile is already emerging as the dominant payment channel for ecommerce. It’s very difficult to argue against it doing the same for in-store payments; and at a far faster rate than many would imagine.”Retail Gazette
USA mobile e-commerce sales to hit $250 billion by 2020
13/09/2017 - 11:00
Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.
A shopper marketing conundrum: Providing a personalised mobile experience at scale
12/09/2017 - 14:29
As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to the right person at the right time. In the retail environment, especially, delivering the right ads on the right platform plays a crucial role in positively influencing a customer's overall shopping experience, which can drastically differ depending on the location.
The key to mobile self-checkout success
14/08/2017 - 15:27
Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store.
New Pick n Pay app gets 10 000 downloads in 1 day
10/08/2017 - 11:33
Retailer Pick n Pay app exceeds 10 000 downloads within first 24 hours of its release, with numbers continuing to grow. Retail giant last week released the latest version of its mobile app for Android.
Smartphones fuel boom in retail searches
04/08/2017 - 15:01
Research has found smartphones caused an explosion in searches for the wares of UK retailers in the second quarter.