Mondelēz buys stake in functional food brand Uplift Food
By Martin White - Mar 20th, 09:46
Mondelēz International has bought a minority stake in Uplift Food, an early-stage start-up that produces prebiotic functional food supplements.
Uplift Food’s naturally-sourced powdered supplements can be added to applications such as smoothies, snack bars or oats to add extra functional benefits and help support the gut health and mood of consumers.
The investment is the first made by Mondelēz’s SnackFutures innovation and venture hub, which was established last year to capitalise on emerging growth opportunities in the snacking segment.
According to Mondelēz, functional snacking is a strategic area for SnackFutures, as consumers are increasingly looking for their snacks to deliver benefits but options are currently limited.
As a result of this investment, the SnackFutures team will work with Uplift Food to make gut health more understandable, accessible, and enjoyable by collaborating in three key strategic areas: well-being snacks, premium snacks, digital platforms and capabilities.
SnackFutures will also leverage its industry expertise to provide Uplift Food with strategic support in areas such as marketing, distribution, R&D and sourcing.
Tim Cofer, executive vice-president and chief growth officer of Mondelēz International, said: “As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way."
“Together with Uplift Food, we have a unique opportunity to disrupt the functional food category by delivering ‘snackable’ products focusing on gut health – something that does not exist today.”
Kara Landau, dietitian and founder of Uplift Food, added: “Partnering with SnackFutures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut healthy foods."
“The SnackFutures team provides the industry experience needed to make our dream a reality, and the continued support they show us to hold onto our nutritional and ingredient integrity allows us to remain true to our core values and grow.”FoodBev
Winning with sustainability in retail
16/04/2019 - 10:59
While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to “be the change” when it comes to sustainability. Influencers and businesses are seeking to establish new markets through innovation, leveraging their ideas and products to help fight climate change.
HR and Payroll need to embrace tech change
10/04/2019 - 13:40
Technology permeates every aspect of business today. Even the more traditional people-centric processes of human resources (HR) and payroll have benefited from automation, machine learning, and the like. The challenge lies in whether organisations can keep up with this rapidly evolving landscape, especially in a mobile-centric environment such as South Africa, declares Ian McAlister, General Manager of CRS Technologies South Africa.
Veldskoene are hitting US as SA brands go global
05/04/2019 - 10:52
Veldskoene are going global after US billionaire and investor Mark Cuban and actor Ashton Kutcher invested in local company Veldskoen Shoes.
Organisations need to adapt to meet the empowered customer
26/03/2019 - 14:40
We currently live in a world where innovation and disruption is driving the way we think and operate. “Today the customer is more empowered than ever. Knowledge is at their fingertips and technology is a part of their everyday life,” says Bizmod consultant, Colette Staniland. “The customer is no longer dependant on an organisation, the customer will define the meaning of the value of an organisation’s offering.”
Alibaba invests $693m for stake in Chinese courier STO Express
12/03/2019 - 11:30
Alibaba Group Holding Ltd will take a 14 percent stake in STO Express Co Ltd through a $693 million deal, the e-commerce giant’s fourth significant investment in a Chinese courier company.