Advertise with fastmoving.co.za
 
 

Confectionery company Mondelēz International has opened a new $90 million manufacturing facility in Bahrain to meet growing consumer demand for its products.
Confectionery company Mondelēz International has opened a new $90 million manufacturing facility in Bahrain to meet growing consumer demand for its products.

Mondelēz opens $90m biscuit production plant in Bahrain

INTERNATIONAL NEWS

By NewsDesk - Apr 18th 2018, 09:03

Confectionery company Mondelēz International has opened a new $90 million manufacturing facility in Bahrain to meet growing consumer demand for its products. 


Confectionery company Mondelēz International has opened a new $90 million manufacturing facility in Bahrain to meet growing consumer demand for its products.

The 250,000 square-meter biscuit production facility will manufacture products for the company’s ‘power brands’ such as Oreo and Barni and will have a production capacity of 45,000 tonnes per year.

Products produced at the plant will primarily be made for local consumers and for export to countries in the Gulf region, the Levant, and Africa, which the company claims will reduce delivery costs and improve product freshness.

The new plant is located alongside the company’s existing Bahrain manufacturing facility, which has produced Kraft cheese products and Tang beverages since 2008.

Mondelēz International claims that up to 150 new jobs will be created at the new facility.

Maurizio Brusadelli EVP & President, Asia Pacific, Middle East and Africa at Mondelēz International said: “The Middle East and Africa are priority markets for us, and we’re confident in our selection of Bahrain as the preferred location for our plant, due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the success of our growth plans."

“We thank the Government of Bahrain for their continued support. This site is our second major investment in the Kingdom over the past ten years, further strengthening Bahrain’s position as a strategic business hub and contributing to national economic growth.”“This investment in Bahrain is a great example of how we’re building a world-class supply chain, with factories of the future in strategic locations around the world designed to simplify operations, increase flexibility, improve productivity and meet the growth demands of our ‘power brands’."

“We’re keenly focused on winning with our consumers and customers, as we simplify and modernise our operations and production capacity."

“We’re making our company more nimble and efficient, creating the fuel we need to invest in our brands and our people – our most important assets – and deliver sustainable, profitable growth for our shareholders.”
© FoodBev Media Ltd 2017 

Related News

Manufacturing production shrinks for second month in July
11/09/2019 - 13:01
Manufacturing production recorded its second consecutive contraction in July, in line with analysts’ expectations.

As cyber threats increase, manufacturers should seek OT-IT convergence
01/08/2019 - 10:55
Cyber threats were traditionally perceived to largely target organisations in the financial services sector or companies whose data could be monetised by cybercriminals. Of late, we have seen that businesses in other industry sectors are becoming increasingly vulnerable to attacks.

Hasbro to start making toys in Vietnam and India as US-China trade war goes on
25/07/2019 - 10:35
Hasbro CFO Deborah Thomas says some retailers briefly paused direct import orders from manufacturing locations in the second quarter as they watched the trade situation.

JIT is key to optimising the FMCG supply chain
23/07/2019 - 19:12
The ability to manufacture ‘just enough’ stock to cover orders and deliver ‘just enough’ product to every retailer is the optimal supply chain scenario in the Fast-Moving Consumer Goods (FMCG) industry. This is known as Just in Time (JIT) manufacturing and delivery.

Addressing the entire supply chain is key to driving consumer behaviour and creating loyalty
03/07/2019 - 08:33
Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve.