Advertise with fastmoving.co.za
 
 

Mulberry in partnership with Farfetch to bolster international omnichannel strategy.
Mulberry in partnership with Farfetch to bolster international omnichannel strategy.

Mulberry teams up with Farfetch to bolster global omnichannel

INTERNATIONAL NEWS

By Sahar Nazir - Apr 16th, 15:31

Mulberry has launched a partnership with online luxury fashion retailer Farfetch to strengthen its international omnichannel strategy. 

The British luxury retailer said the partnership was “on a global concession basis, enhancing the brand’s direct-to-consumer model and strengthening its international presence”.

Mulberry recently opened a flagship store on London’s Regent Street but insists its focus remains on expanding its online platform.

The partnership means Mulberry will be placed directly in front of a global luxury audience and will offer a selection of the brand’s signature leather bags, such as the Amberley collection.

Customers can also shop other ranges such as small leather goods, ready-to-wear, shoes, and the sunglasses collection.

“Farfetch is the leading global technology platform and this partnership is a significant development for our international growth strategy which will help us to reach our target audience globally,” Mulberry chief executive Thierry Andretta said.

In February, Harrods announced its partnership with Farfetch to Black & White Solutions to offer a new and improved global ecommerce platform, while British luxury retailer Burberry was the first brand Farfetch partnered with.Retail Gazette 

Related News

Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.