Advertise with fastmoving.co.za
 
 

The company is trying to defend its place in shopping carts by producing healthier foods.
The company is trying to defend its place in shopping carts by producing healthier foods.

Nestlé goes vegan with meat-free burger range

INTERNATIONAL NEWS

Business Live - Apr 5th, 10:07

Nestlé is looking to take a bite of the fast-growing vegan foods market with a range of plant-based burgers, saying its recipes could compete for taste with traditional beef patties. 

The world’s biggest packaged foods group, known for KitKat bars and Nescafe instant coffee, is trying to defend its place in consumers’ shopping carts by making products healthier, with less salt and sugar, and by introducing ranges more in line with modern eating habits.

Demand for meat-free foods is rising fast. Last year total US retail sales of plant-based meat substitutes grew more than 23% to exceed $760m, according to Nielsen sales data analysed by The Good Food Institute, a nonprofit organisation promoting plant-based alternatives.

Food makers also say their latest offerings are tasty enough to tempt more meat eaters’ palates.

“Many consumers recognise that less meat in their diet is good for them and for the planet, but plant-based meat alternatives often do not live up to their expectations,” Nestlé said in a statement.

It says its meat-free burgers, to be launched in several European markets this month under the Garden Gourmet “Incredible Burger” brand and made from soy and wheat protein with beetroot, carrot, and bell pepper extracts tasted almost exactly like traditional beef burgers.

In the US, the group will start rolling out a plant-based range dubbed “Awesome Burgers” under its Sweet Earth brand from this northern autumn.

Underscoring the meat-free trend, fast-food chain Burger King and Silicon Valley start-up Impossible Foods announced the rollout of their vegetarian “Impossible Whopper” in 59 stores in and around St Louis, Missouri.Business Live 

Read more about: vegan foods | retail | nestlé | foods market

Related News

Retail sales beat expectations in February
19/04/2019 - 12:39
SA shoppers spent more than expected in February, with retail sales growing 1.1% year on year, led by expenditure in the textiles, footwear and clothing sector.

Asian revenue surpasses European for first time at L’Oreal
18/04/2019 - 09:07
L’Oreal got more revenue from Asia than from Western Europe for the first time last quarter as the region’s surging demand for luxury products continued to resist the drag of a slower Chinese economy.

Easter is also a feast for criminals, retailers and consumers warned
18/04/2019 - 09:01
There is a tendency among criminals to use the Easter long weekend - and its spike in shopping - to their advantage, says Richard Phillips, joint CEO of retail cash management company Cash Connect.

Checkers hot cross buns go viral
17/04/2019 - 13:42
Checkers hot cross buns are trending on social media and South Africans are in stitches following the release of a viral video in which a false-positive breathalyser reading was recorded for a police officer.

Clicks says private-label products boosted interim earnings
17/04/2019 - 09:59
Clicks Group says it grew headline earnings by 12.9% to R763.3m in the six months to February thanks in part to better sales of its private-label products and higher profits from its distribution business.