Nordstrom acquires two digital startups
By Melissa Campanelli - Mar 12th 2018, 09:36
Nordstrom announced it's acquiring two leading retail technology companies: BevyUp, a digital selling tool, and MessageYes, a platform rooted in conversational commerce.
More specifically, BevyUp is a platform that allows sales associates to communicate with each other on the back end and encourages shoppers to share information with each other and browse items together online. Its digital selling platform will be incorporated into a new mobile app for Nordstrom's employees, rolling out next year, the companies said.
MessageYes offers brands the opportunity to send shoppers more personalized notifications, with their consent, while they browse online. Shoppers can ultimately respond "Yes" to one of Nordstrom's messages to instantly buy products from their phones.
"The retail environment is changing faster than ever," said Brian Gill, technology senior vice president at Nordstrom. "We need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally connected world."
The notion that Nordstrom is actively investing in and working to upgrade its approach to mobile shopping, including in its physical stores, should not go unnoticed. These two acquisitions fit with Nordstrom's ongoing efforts to integrate its physical and digital shopping experiences as much as possible, something it has already strived to do with mobile app features like a reserve online/try on in-store capability launched in 2016. The upscale department store chain is trying to reinvent itself while staying true to its brand, a challenge many retailers have failed to meet.
Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.
Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.