Advertise with fastmoving.co.za
 
 

The number of Italians visiting online consumer goods sites to purchase food, home and personal care products, has grown by 6% to over 2 million in June 2017.
The number of Italians visiting online consumer goods sites to purchase food, home and personal care products, has grown by 6% to over 2 million in June 2017.

Online shopping in Italy continues to rise

INTERNATIONAL NEWS

ESM.com - Oct 3rd 2017, 14:51

The number of Italians visiting online consumer goods sites to purchase food, home and personal care products, has grown by 6% to over 2 million in June 2017. 

According to data from Nielsen, this figure accounts for 8% of active internet users.

The group notes that different types of players active in this field make the market highly competitive. Manufacturers who use the internet as a direct channel for their products see the highest amount of traffic, with around 700,000 unique users in June.

Next up are the e-commerce sites of traditional retailers and those of pure online players, such as Amazon, which see between 500,000 and 600,000 unique users each. The biggest growth in this area, however, has been achieved by the pure players.

This is followed by retailers who offer high-quality products (such as Eataly) or market locally-sourced products (like Cortilia), with around 400,000 users.

Online Motivation

According to Nielsen, the main motivations for visiting these sites are savings and the affinity of the channel to the lifestyle of consumers.

However, the barriers that are preventing Italians from doing more shopping online are the need to see products, the enjoyment of the shopping experience, and delivery costs.

Around 5.6 million Italian households use the online channel every year, for a value of €755 million. The average bill is €34.30, compared to €17 in the offline channel.

Content ©2017 European Supermarket Magazine 

Read more about: shopping | retail | online | italy | ecommerce

Related News

UK supermarkets join the nude-food revolution
16/10/2019 - 10:28
British supermarkets are starting to go “nude”.

Sainsbury's best performing of the big four but discounters still gaining ground
16/10/2019 - 09:17
Latest grocery market share figures from Kantar show total supermarket sales grew by 1.3% year-on-year over the 12 weeks to 6 October with Sainsbury’s continuing its recent run of better performance following investment in cutting prices and improving its offer.

CBD oil product launching countrywide in Clicks and Dis-Chem
15/10/2019 - 14:43
South Africa’s top health and beauty retailers, Clicks and Dis-Chem, are both rolling out the Elixinol range of CBD full-spectrum extract products in October.

Checkers launches long-awaited rewards programme
15/10/2019 - 12:20
The wait is over - Checkers Xtra Savings is here! Africa’s largest supermarket group has introduced its latest initiative that shows their loyalty to customers, and not the other way around.

Hyde Park Corner celebrates 50 fabulous years with customers
14/10/2019 - 15:20
Hyde Park Corner is celebrating its golden anniversary with '50 & Fabulous’ celebrations that include exciting events, lucky draws, prizes, special offers, opportunities to give back, milestone exhibits and a whole lot more in October and November.