Advertise with fastmoving.co.za
 
 

Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks.
Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks.

Sainsbury’s launches food bank labelling scheme for customers

INTERNATIONAL NEWS

By Ava Szajna-Hopgood - Nov 27th 2018, 08:39

Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks. 

Customers across more than 1,400 Sainsbury’s branches will be urged to add priority items in their shop, for donation after checkout.

These include tinned fish, meat and vegetables, pasta, instant coffee, long-life fruit juice and UHT milk as the grocer looks to improve its food collection scheme by encouraging more suitable and long-lasting donations.

Named “Help Brighten a Million Christmases”, the campaign will also be introduced in Argos, with the aim of getting one million food and toy donations across the UK over Christmas.

A group of teenagers that are part of the National Citizen Service pitched the idea whilst working on a social project, seeing that customers only noticed food bank donation baskets when they had finished their shopping.

A trial at Sainsbury’s led to a three-fold rise in donations.

Sainsbury’s has now teamed up with hundreds of charity partners across the UK including the Trussell Trust, the Salvation Army and the Felix Project, ready to distribute the food items to local communities in the run-up to Christmas.

“We couldn’t be more proud of this group of young people for the impact they’ve already made in their local community, and the even bigger impact their idea is set to have across the country,” said NCS chief executive Michael Lynas.
Retail Gazette 

Related News

Is #BlackFriday affecting SA’s December retail trade?
19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom?

Shoprite Group helps waiter become an entrepreneur thanks to his unique product offering
18/03/2019 - 15:02
Phenyo Sebaeng (28) had to borrow money from two of his close friends in order to buy a bus ticket from Rustenburg to Cape Town, where he had secured a meeting with a buyer at the Shoprite Group's home office in January 2017.

520+ million Smart Shopper cash-off discounts to be issued for customers
18/03/2019 - 11:49
Pick n Pay’s Smart Shopper will give customers double personalised discounts to help them save even more in the next few weeks.

Three quarters in a row of sales growth for H&M
15/03/2019 - 14:26
Sweden’s H&M, the world’s second-biggest fashion retailer, posted local-currency sales growth for its fiscal first quarter that matched analysts’ forecasts, on Friday, while net sales were slightly higher than expected.

Libstar banks on new food products
14/03/2019 - 10:15
Consumer goods manufacturer and distributor Libstar, whose brands include Lancewood cheese and Denny Mushrooms, says it adjusted to the slowdown in consumer spending by launching hundreds of new food products.