Advertise with fastmoving.co.za
 
 

Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks.
Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks.

Sainsbury’s launches food bank labelling scheme for customers

INTERNATIONAL NEWS

By Ava Szajna-Hopgood - Nov 27th 2018, 08:39

Sainsbury’s has launched dedicated shelf-edge labels to alert its customers to items most useful for food banks. 

Customers across more than 1,400 Sainsbury’s branches will be urged to add priority items in their shop, for donation after checkout.

These include tinned fish, meat and vegetables, pasta, instant coffee, long-life fruit juice and UHT milk as the grocer looks to improve its food collection scheme by encouraging more suitable and long-lasting donations.

Named “Help Brighten a Million Christmases”, the campaign will also be introduced in Argos, with the aim of getting one million food and toy donations across the UK over Christmas.

A group of teenagers that are part of the National Citizen Service pitched the idea whilst working on a social project, seeing that customers only noticed food bank donation baskets when they had finished their shopping.

A trial at Sainsbury’s led to a three-fold rise in donations.

Sainsbury’s has now teamed up with hundreds of charity partners across the UK including the Trussell Trust, the Salvation Army and the Felix Project, ready to distribute the food items to local communities in the run-up to Christmas.

“We couldn’t be more proud of this group of young people for the impact they’ve already made in their local community, and the even bigger impact their idea is set to have across the country,” said NCS chief executive Michael Lynas.
Retail Gazette 

Related News

Retail sales remain muted with consumers under pressure
20/09/2019 - 14:31
Retail sales for July marginally declined to 2 percent year on year as sales growth continued to reflect a muted demand in South Africa, with consumers’ discretionary income under strain.

Pick n Pay rolls out R4 lifetime reusable bag made from recycled plastic bottles
20/09/2019 - 14:14
Pick n Pay is rolling out its new budget green People n Planet reusable bag nationally after a successful trial with customers earlier this year. The bag is expected to be in all stores by mid-October.

Shoprite targets rivers on World Cleanup Day
19/09/2019 - 14:59
The Shoprite Group has partnered with the South African Department of Water and Sanitation to host river cleanups on World Cleanup Day (21 September 2019) and everyone’s invited to join in.

Zara launches online store in South Africa
19/09/2019 - 11:58
Zara has launched its online sales in SA through its dedicated website zara.com/za. This marks an important milestone in the expansion of Zara’s integrated store and online platform into markets where it already has a store presence.

Pick n Pay launches collectable Rugby Super Cards
19/09/2019 - 11:28
Local sports fans can once again feel part of the upcoming rugby tournament thanks to the launch of Pick n Pay’s new Rugby Super Cards.