Soft drinks and craft beer fuel canned drinks growth in the UK
By Jules Scully - Jul 24th 2018, 10:22
Canned drinks are seeing “significant growth” in the UK market, according to the latest Nielsen research revealed today by the Can Makers, the industry trade body for drinks can manufacturers.
The carbonated soft drinks can markets continue to be the largest sector for beverage cans in the UK, growing by 5% in the past year. Craft beer and flavoured cider also drove the recent rise in canned beverage sales.
The Can Makers said that with growing interest and concern over packaging’s environmental impact, consumers now want to know what happens to the packaging once it has been used.
The association added that beverage cans “have the best recycling and sustainability record today” with 72% of all aluminium cans recycled back into other products in 2017.
Flavoured cider in cans continues to rise in popularity as more consumers look for new tastes and experiences beyond the traditional apple cider. This is highlighted by the 6% jump in sales of flavoured cider in cans last year. Smaller pack sizes are also a growth driver, as it meets the convenience needs of consumers.
Furthermore, Nielsen’s research confirmed the craft beer trend is still on the rise in the UK and continues to thrive in cans, up 66% in the first half of 2018.
The Can Makers said that brewers like cans because they are easy to transport and protect beverages from light, ensuring their drinks taste the same when consumed as when they are brewed.
Marcel Arsand, chairman of the Can Makers, said: “Cans are a great choice for drinks brands, retailers and consumers alike. We expect to continue to see greater interest in drink cans pack format after witnessing the success craft beer in cans has enjoyed."
“Not only are cans convenient and easy to chill, they are also infinitely recyclable. This means that consumers can enjoy their favourite drink in a packaging that can be back on the shelf as another drinks can in as little as eight weeks.” FoodBev
Brands leave R34 bn in lost sales on the e-commerce table - report
22/09/2019 - 13:19
By 2021, over 20-million South Africans will shop online.
Samsung and KOO win big at the 21st Sunday Times Top Brands Awards
20/09/2019 - 15:12
Samsung and KOO have been announced as South Africa’s Overall Favourite Brands, winning the Grand Prix Awards in the respective Business and Consumer sectors of the 21st Sunday Times Top Brands Survey.
Digital marketing: multi-touch attribution
19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively.
The changing UX and CX landscape
13/09/2019 - 16:16
An exceptional customer experience (CX) builds a foundation of loyalty and trust. Similarly, a positive user experience (UX) encourages brand connections with people wanting to come back for more. And yet, local organisations must learn to embrace these more effectively to differentiate themselves from their competitors.
Brand loyalty on a worrying decline
12/09/2019 - 16:27
In an age of increasing brand parity and a society overwhelmed by choice and technology, brand loyalty is now on a worrying decline.