Spar UK introduces Zapper loyalty app
ESM - Nov 2nd 2017, 16:52
Spar UK is introducing the new Zapper app to its stores across the country, which combines mobile payment with a loyalty programme.
The retailer says that number of stores around Plymouth and Exeter were the first to launch the technology, while further expansion across Spar's UK network is currently underway.
To use the service, customers download the Zapper app, scan a QR code at the till, and complete the payment on their phone, while instantly receiving loyalty scheme updates and vouchers.
"Working with Zapper means that customers are motivated to shop at Spar rather than at a competitor store," said Ian Taylor, retail director of Spar UK.
"We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use instore.”
Zapper says that its service provides a quick and easy solution for retailers, but can also benefit FMCG brands, by providing insights on shopping behaviour, and allowing brands to send digital vouchers to customers via the app.
Several retailers across Europe have introduced similar loyalty app schemes, including Carrefour, Colruyt, and DIA.Content ©2017 European Supermarket Magazine
5 Things effective loyalty programmes have in common
11/03/2019 - 11:22
Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability.
Pick n Pay’s Smart Shopper programme expands with the launch of TymeBank
26/02/2019 - 15:33
Shoppers can now earn bonus Pick n Pay Smart Shopper loyalty points everywhere they shop when paying with their TymeBank debit card. That means that not only will the first fully licensed digital bank in South Africa save shoppers time and money, but it will also reward them through Pick n Pay’s Smart Shopper loyalty programme.
Connect, communicate and reward – loyalty should earn more than points
25/02/2019 - 12:56
An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus.
Virgin Money enables cashless payments with national retailers
14/01/2019 - 10:52
Virgin Money has signed agreements with a number of businesses where customers can pay for goods and services directly using its digital peer-to-peer (P2P) payment app, Virgin Money Spot.
Kit Kat Group's support of stokvels shows dividends
20/12/2018 - 08:36
For the third consecutive year, bulk retailer The Kit Kat Group’s long-standing association with stokvels is showing strong growth.