Tesco the first of the Big 4 to offer canned water amid war on plastic
By Elias Jahshan - Aug 8th, 10:25
Tesco has become the first Big 4 supermarket to offer customers water in aluminium cans in a bid to provide an environmentally friendly alternative to plastic water bottles.
The CanO Water range will be stocked in 700 Tesco store from July 30 as part of the retailer’s march towards cutting down its plastic waste.
It will be offered as part of Tesco’s £3 Meal Deal and unlike ordinary cans, they come with resealable lids.
“Aluminium cans have the highest recycling rate of any product out there and a recycled can could be back on the shelf as another one in just 60 days”, CanO Water co-founder Ariel Booker said.
Tesco is not the first retailer to offer non-plastic bottled water.
Earlier this year, Selfridges announced it would scrap single-use carbonated water plastic bottles, adding on to its ban on ordinary plastic bottles, and replace them with aluminium cans instead.Retail Gazette
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