Unilever boosts home care business with another acquisition
NamNews - Jan 30th, 11:18
Unilever has continued its recent acquisition spree with a deal to buy The Laundress, a New York-based business that sells a line of eco-friendly detergent, fabric care, and home cleaning products.
The Laundress mUnileverFounded in 2004 by textile and fabric care experts Gwen Whiting and Lindsey Boyd, The Laundress portfolio now comprises of 85 products. Unilever said range will boost its portfolio in the growing top end of the Home Care market.
The Laundress will continue to operate from its New York City headquarters with the co-founders remaining in place to lead the business.
Kees Kruythoff, President of Unilever’s Home Care business said: “With its line of beautifully crafted eco-friendly products and fast-growing following in the US and China, particularly among millennials, The Laundress is a strong addition to our portfolio of leading Home Care brands."
“Its distribution network across specialty retailers, direct-to-consumer and e-commerce, combined with Unilever’s global reach creates an ideal launch pad towards giving more people around the world the distinct ‘The Laundress’ experience”.
Terms of the deal were not disclosed.KamCity
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