Advertise with

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.
Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.

USA mobile e-commerce sales to hit $250 billion by 2020


By Deena M. Amato-McCoy - Sep 13th 2017, 11:00

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.  

This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.

According to the study, mobile e-commerce sales are projected to grow to $250 billion by 2020. Meanwhile, mobile retail sales in the United States are expected to be 48.5% of retail e-commerce sales.

The report reinforces that customers are getting increasingly acclimated to using their smartphones as a shopping tool. In fact, 48% of smartphone users have already made a purchase on their personal device. While these transactions extend across customer segments, 66% of these purchases were conducted by Millennials.

Specifically, 17% of online transactions are already occurring on a smartphone, and 29% of millennials are making these purchases. When given the choice to use apps or mobile web, four in five smartphone users chose to shop using retail apps — a practice that is preferred by 92% of millennials, the study revealed.

“In terms of discretionary spending, mobile commerce (m-commerce) growth is far outpacing e-commerce and brick-and-mortar,” the study said.

“Over the past five years, shoppers have simply become more comfortable using their mobile devices to research and buy online, resulting in more time and money channeled via m-commerce,” the study continued. “The projections for continued growth in m-commerce make it essential that retailers of all sizes be properly positioned to provide an optimal experience via mobile devices.”
© 2017 Chain Store Age. 

Read more about: sales | retail | mobile | ecommerce

Related News

Tough times stunt Massmart growth
19/01/2018 - 08:43
Massmart recorded muted growth for the year to December as it battled a weaker economy and stronger rand.

Shoprite feels African slowdown
18/01/2018 - 16:51
Shoprite’s non-South African supermarket division recorded negative growth for the six months to December, owing to the effect of lower commodity prices on and the depreciation of currencies of the countries in which the group operates.

Burberry sales suffer as new CEO pushes change
18/01/2018 - 13:42
Burberry’s holiday sales fell short of estimates as CEO Marco Gobbetti began implementing his plan to give the UK-based trench-coat maker a high-fashion facelift.

What South African consumers can expect from the ladieswear category in 2018
18/01/2018 - 10:54
There is a massive new trend in ladieswear for 2018. Raynard Potgieter, Buying Director at Ackermans, notes that if brands want to cater to the South African market, they need to have a better understanding of their female customer's needs.

The winning brands in 2018 will get their competitive edge from memorable customer experiences
18/01/2018 - 09:32
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different.