Advertise with

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.
Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.

USA mobile e-commerce sales to hit $250 billion by 2020


By Deena M. Amato-McCoy - Sep 13th, 11:00

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.  

This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.

According to the study, mobile e-commerce sales are projected to grow to $250 billion by 2020. Meanwhile, mobile retail sales in the United States are expected to be 48.5% of retail e-commerce sales.

The report reinforces that customers are getting increasingly acclimated to using their smartphones as a shopping tool. In fact, 48% of smartphone users have already made a purchase on their personal device. While these transactions extend across customer segments, 66% of these purchases were conducted by Millennials.

Specifically, 17% of online transactions are already occurring on a smartphone, and 29% of millennials are making these purchases. When given the choice to use apps or mobile web, four in five smartphone users chose to shop using retail apps — a practice that is preferred by 92% of millennials, the study revealed.

“In terms of discretionary spending, mobile commerce (m-commerce) growth is far outpacing e-commerce and brick-and-mortar,” the study said.

“Over the past five years, shoppers have simply become more comfortable using their mobile devices to research and buy online, resulting in more time and money channeled via m-commerce,” the study continued. “The projections for continued growth in m-commerce make it essential that retailers of all sizes be properly positioned to provide an optimal experience via mobile devices.”
© 2017 Chain Store Age. 

Read more about: sales | retail | mobile | ecommerce

Related News

Luxury goods group Richemont sharpens online focus with two new appointments
22/09/2017 - 09:18
Luxury goods retailer Richemont has signalled a shift in focus with the creation of a new role — chief technology officer.

Energy drinks on the rise in SA
21/09/2017 - 10:16
Television ads are pushing up the sales of energy drinks‚ which are the highest-growing market in the beverage sector.

Steinhoff Africa soars on JSE debut
21/09/2017 - 09:23
In Africa's biggest IPO this year, Star rockets on its first day of trading, as investors ignore allegations of accounting fraud at its European parent

How Holdsport group grew sales 8.1%
20/09/2017 - 10:10
Sports retailer Holdsport expects interim core headline earnings per share excluding the effect of foreign exchange adjustments — to be between 3% lower and 1% higher than in the previous period.

Amazon to make Kohl's its brick and mortar returns partner
19/09/2017 - 16:56
As an e-commerce giant Amazon has lacked one edge brick and mortar retailers have—in-store returns. That's about to change. Kohl’s is adding free returns for Amazon customers in 82 Kohl’s stores beginning in October.