AB InBev expands its Stella Artois range with gluten-free variant
NewsDesk - Aug 3rd, 10:46
AB InBev will launch a gluten-free variant of its Stella Artois lager is it responds to a surge in demand for gluten-free products.
The beer will be available to the off-trade grocery channel from August in a 4x330ml bottle format, before being rolled out wider in the autumn.
AB InBev said the beverage “will maintain the high quality and exacting standards of the original Stella Artois recipe”, using four natural ingredients – just with the gluten removed.
The company’s brewers have removed the gluten through the use of a specific protein which it claims does not alter the beer’s taste.
The new variant will be placed outside of the traditional alcohol aisles, driving brand visibility. AB InBev said that UK free-from sales grew 36% year-on-year between 2016 and 2017, with gluten-free beer alone growing 83% (value sales).
Stella Artois Europe marketing director Alexis Berger said: “We’re incredibly excited to be entering the gluten-free beer category with Stella Artois Gluten Free, making the UK’s favourite beer brand more accessible to those who follow a gluten-free lifestyle."
“Consumers will enjoy more options as the UK’s number one selling alcohol brand will be available in a delicious, gluten-free variant. Customers will also benefit from the newly-created product offering within the gluten-free premium lager category, driving sales and increasing footfall.”FoodBev
Rum making a comeback after 500 years
06/12/2018 - 08:43
Rum has come a long way over the last 500 years. For centuries, rum has had a bad rep and has long been branded the juvenile delinquent of spirits. Now, growing in popularity it is fast showing its appeal to sippers world-wide and has found a new home in South Africa.
UK retail property values to drop next year
30/11/2018 - 10:42
The UK’s five largest property funds stand to risk billions of pounds invested in the country’s struggling retail sector.
AB InBev invests in Closed Loop Fund to improve glass recycling
28/11/2018 - 11:08
Anheuser-Busch InBev will invest $250,000 in Closed Loop Fund projects to improve glass recycling capabilities, in order to make further progress towards the company’s 2025 sustainability goals.
Online wine marketplace Port2Port rated SA’s best
26/11/2018 - 11:41
Port2Port.wine, an online wine marketplace based in South Africa, has been awarded the Best Overall Wine List Award in Wine Searcher’s Retailer Awards for the second consecutive year.
SAB launches alcohol-free grain snack, Better Bites
16/11/2018 - 10:55
SAB and AB InBev are piloting a savoury grain snack, made from locally grown grain remaining after the brewing process. Proceeds from the sale of the snack will be used to help develop emerging farmers and support community development initiatives.