AB InBev unveils six limited edition Beck’s labels
By Martin White - Sep 28th 2018, 15:11
AB InBev’s Becks brand has released six limited edition for its 275ml beer bottles, as part of its “Be Kreativ” campaign.
Ten million limited-edition labels will be released throughout the UK from 8 October in retailers, bars and pubs, and will be available until early December.
The labels have been created by six different artists: Greg Coulton, Art + Believe, Charles Williams, Jonny Wan, Nomad Clan and Nicolas Dehghani.
Tatiana Stadukhina, marketing director, AB InBev UK, said: “Beck’s has a rich history of independent thinking and a strong affinity with the creative scene."
“From being the first German brewery to use green bottles in 1874, to the introduction of our popular Art Labels more than 25 years ago, we’re always looking for new and exciting ways to support the creative community."
“This year’s designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label."
“Our collection of eye-catching designs and Beck’s legacy as a beer that celebrates creativity will help our customers tap into the trend for bespoke, limited edition packaging – as well as the demand for brands that not only cater to the needs of consumers but also align with their personality and values.”FoodBev
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