BrewDog uncaps brand's first beer brewed under seawater
Beer Drinks Business Review - Oct 17th 2011, 09:21
Scottish craft brewing giant BrewDog has unveiled a new beer that is brewed at the bottom of the North Sea. The beer, by name Sunk Punk, is said to be the first beer to be brewed underwater.
Sunk Punk, a pale ale with a 7.1% ABV, reportedly contains a series of maritime-themed ingredients, including buckweed, distilled sea-salt and rum.
The Aberdeenshire-based brewery placed a specially-modified fermentation tank into the sea sometime during the summer this year.
STV quoted BrewDog co-founder James Watt as saying not only does Sunk Punk provide an alternative to the fizzy, pathetic mainstream lagers peddled by giant monolithic breweries, it will be solely responsible for halting any superstition-related storms on our coastline.
The limited edition beer with 960 bottles produced, which are available for sale on BrewDog's website at £9.99 each, according to off license news.
BrewDog's portfolio includes brands such as Trashy Blonde, 77 Lager, 5AM Saint, Punk IPA, Hardcore IPA, Paradox, Sink The Bismarck, Prototype 17 and Alice Porter , among others.
AB InBev revives its offering for Apac in Hong Kong
01/10/2019 - 11:39
Anheuser-Busch InBev (AB InBev) has revived its failed initial public offering (IPO) in Hong Kong by offering 1.26 billion shares of a minority stake of its Asia Pacific subsidiary, Budweiser Brewing Company Apac, and the world’s largest brewer is hoping to raise $5 billion (R74.4bn) on listing.
Consumers drink while retailers keep the tills active and lights on
10/09/2019 - 11:19
One in five South Africans is unemployed and economic growth remains anaemic, but retailers manage to grow, demonstrating that they still have some defensive qualities.
The SA liquor market is changing - these are the new favourites, says expert
21/08/2019 - 09:05
The way South Africans are consuming liquor is changing from traditional, heritage brands to modern, urban, "idiosyncratic" brands, according to Rowan Leibbrandt, founder of fine liquor merchants Truman & Orange.
All women team brew special beer to celebrate Women's Month
05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg.
Autograph Gin wins Best Gin in Africa award
02/05/2019 - 13:56
The International Gin Guide Award, released their awards for 2019 on the 30th of April 2019.