Canadian wineries team up to form joint venture
LIQUOR NEWS
Drinks Business Review - Nov 1st 2011, 09:08
Canada-based Wayne Gretzky Estate Winery has entered into partnership with Andrew Peller Estates to form a Joint Venture with an aim to accelerate the growth of Wayne Gretzky Wines across Canada.
Wayne Gretzky Estate gives a portion of proceeds from the wine sales to the Wayne Gretzky Foundation that supports less fortunate youth with the opportunity to experience the sport of hockey.
Andrew Peller president and CEO John Peller said both the estates share the same commitment to quality, community and are looking forward to build on the success of Wayne Gretzky Estate's wine business in Canada.
Andrew Peller is a producer and marketer of quality wines in Canada. The company has wineries in British Columbia, Ontario, and Nova Scotia.
The company's portfolio includes premium and ultra-premium VQA brands such as Peller Estates, Trius, Hillebrand, Thirty Bench, Crush, Sandhill, Calona Vineyards Artist Series, and Red Rooster.
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