China's Yanjing beer gets new distributor in Spain
LIQUOR NEWS
Beer Drinks Business Review - Oct 27th 2011, 10:22
The Yanjing Beer Group, a Chinese beverage producer, has selected Miquel Alimentació Group as the new and exclusive distributor of its Yanjing beer in Spain.
Miquel Alimentació Group vice-chairman Ramon Miquel Vilanova and Yanjing Group deputy managing director Dai Yongquan have signed the agreement in Spain, reported Beverage Manager quoting El Punta Avui as source.
Yanjing beer is a pilsner style beer with light-to-medium yellow color has a 4.5% ABV for bottle and 5% ABV for can.
Currently, Yanjing beer has a national market share of over 11% , including 50% of the market share in North China and 85% of the market share in Beijing.
With 33,500 employees in 40 factories, Yanjing Group exports its more than 20 products to the US, Italy and South-East Asia.
The company also produces a range of soft drinks, such as ice tea, jasmine tea, and Jiulongzhai syrup of plum.
Related News
Liquor groups to benefit from African market
10/05/2012 - 08:35
Johannesburg - Producers of alcoholic beverages - brewers in particular - stand to benefit from the growing consumer market in Africa as more people on the continent move out of poverty, says Moody's Investors Service in a new report published on Wednesday.
Food prices fall but inflation a worry
04/05/2012 - 07:39
Milan/London - World food prices eased in April after rising in the first quarter of this year, the United Nation’s food agency said, but inflation worries are still simmering as soybean prices climb.
Brewing giant InBev profits soar
02/05/2012 - 07:36
Brussels - The world's leading brewer Anheuser-Busch InBev, maker of Budweiser, Beck's and Stella Artois, posted on Monday a 75% jump in first quarter net profit to $1.69bn.
Large manufacturers shift operations from China to US
24/04/2012 - 08:33
More than a third of US-based manufacturing companies with sales greater than $1bn are planning to bring back production to the United States from China
Alan Clark to take over as SABMiller CEO in 2013
23/04/2012 - 14:08
Brewer SABMiller said on Monday that Alan Clark, currently head of its European business, would become chief operating officer in July, preparing the ground for him to succeed Graham Mackay as CEO.
ZaPOP
