China wields increasing power in world wine market - France
Fin24 - Apr 19th 2016, 10:22
Paris - The global wine market grew almost 11% last year as China not only drank more wine but also produced more, the International Organisation of Vine and Wine (OIV) said on Monday (18 April).
In a market worth €28.3bn ($32bn) in 2015, France remains by far the largest exporter in terms of market share value, with 29%, equivalent to €8.2bn.
However, France only ranks third in volume of exports, at 14 million hectolitres, reflecting the high quality of its wines, which fetch higher prices than its competitors do.
Spain is the world's biggest exporter by volume, with 24 million hectolitres, but has slipped to third place, in terms of market share value, because of the relatively low price per unit.
Italy is now the world's second-largest exporter at 20 million hectolitres, with a market share value of €5.3bn, the OIV said.
China though is playing an increasing role in fuelling global growth in both consumption and production.
The world's biggest tipplers are Americans, drinking 31 million hectolitres last year. Chinese drinkers consumed 16 million hectolitres, up from 15.5 million in 2014.
Furthermore, while other countries slightly reduced production, China increased the amount of land given over to vineyards by 34 000 hectares in the space of a year.
"China remains the main driver of growth in the global wine industry," OIV director general Jean-Marie Aurand told a press conference in Paris.From Fin24.com
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