Advertise with fastmoving.co.za
 
 

Alcoholic beverages company Distell has selected WPP as its global partner agency.
Alcoholic beverages company Distell has selected WPP as its global partner agency.

Distell selects WPP as its global partner agency

LIQUOR NEWS

By Jeremy Maggs - Feb 25th, 15:37

Alcoholic beverages company Distell has selected WPP as its global partner agency.  

In SA, WPP will be responsible for Distell’s tier 1 brands Savanna, Hunter’s, Hunter’s Edge, Viceroy, Amarula Cream, Bain’s Cape Mountain Whisky and Scottish Leader. Delivered by Team Liquid operating out of the Grey agency, the portfolio will cover strategy, creative, digital, social, media, PR, influencer and in-store.

Donovan Hegland, Distell’s global marketing director, says: "We have world-class, award-winning brands with ambitions to expand globally." Paul Jackson, CEO of Team Liquid, says it is honoured to be selected as Distell’s communications agency, helping it to transform its business to meet consumers’ needs.

 

Read more about: wwp | brands | beverage industries | alcohol | distell

Related News

Instagram adds shopping feature for US users
22/03/2019 - 09:34
Facebook’s Instagram is trialling a feature that lets US users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said.

Sainsbury’s and Asda seek to salvage deal with £1bn pledge
20/03/2019 - 08:58
British supermarket groups Sainsbury’s and Asda have committed to deliver £1bn of annual price cuts as they attempt to salvage their proposed combination after being dealt a potentially fatal blow by the regulator.

Distell’s premium-wine offshoot aims for the top
15/03/2019 - 14:37
"I’m in the business of wine; I’m not in the wine business," says Kay Nash emphatically. That may seem like splitting hairs, but it’s a subtle distinction that’s helping the CEO of Libertas Vineyards & Estates, the new premium-wine offshoot of drinks giant Distell, to shake up the company’s high-end wine business.

Three quarters in a row of sales growth for H&M
15/03/2019 - 14:26
Sweden’s H&M, the world’s second-biggest fashion retailer, posted local-currency sales growth for its fiscal first quarter that matched analysts’ forecasts, on Friday, while net sales were slightly higher than expected.

Distell aims to go deeper into Africa
14/03/2019 - 11:10
Distell, the liquor group controlled by investment behemoth Remgro, is looking at more expansion opportunities in Africa after recording high double-digit growth in Kenya, Mozambique and Zambia in the interim period ending December.