Advertise with fastmoving.co.za
 
 

Heineken opens regional headquarters in Kenya
Heineken opens regional headquarters in Kenya

Heineken opens regional headquarters in Kenya

LIQUOR NEWS

Beer - Nov 30th 2011, 10:01

Dutch brewer Heineken has opened a regional headquarters in Nairobi to drive growth of its brands in the East African beer market. The office will be headed by its East African arm's general manager, Koen Morshuis. 

Heineken's move is expected to kick off new round of beer wars against its rivals in the region, SABMiller and Diageo (through EABL), Business Daily Africa reported.

Morshuis said this office will take care of the East African region which includes Kenya, Tanzania, Uganda, Southern Sudan, Ethiopia, Somalia, Djibouti, Madagascar, Comoros, Seychelles and Eritrea.

Earlier, Heineken bought Ethiopian Harar and Bedele for KES14.6bn ($163m), with plans to use these units to enter South Sudan. The company supplies its Heineken beer to Kenya through local distributor Maxam.

SABMiller, through its Nile Breweries, and Diageo's EABL, through its Uganda Breweries, are already battling for market dominance in Uganda.

As the beer sales are on rise in these emerging markets, major global brewers are making huge investments to gain a larger foothold in the region. 

Read more about: liquor | heineken | nairobi | kenya | beer

Related News

Carlsberg testing paper beer bottles
23/10/2019 - 13:49
Carlsberg has unveiled the latest innovation in sustainable packaging – a paper beer bottle.

AB InBev revives its offering for Apac in Hong Kong
01/10/2019 - 11:39
Anheuser-Busch InBev (AB InBev) has revived its failed initial public offering (IPO) in Hong Kong by offering 1.26 billion shares of a minority stake of its Asia Pacific subsidiary, Budweiser Brewing Company Apac, and the world’s largest brewer is hoping to raise $5 billion (R74.4bn) on listing.

Consumers drink while retailers keep the tills active and lights on
10/09/2019 - 11:19
One in five South Africans is unemployed and economic growth remains anaemic, but retailers manage to grow, demonstrating that they still have some defensive qualities.

Shoprite continues march into Kenya with opening of third store
09/09/2019 - 14:29
Further strengthening its position in the East African market, the Shoprite Group launched its third supermarket in Kenya and the first outside Nairobi.

Innovative leasing deals boost Kenya's office market
04/09/2019 - 09:25
A creative approach to leasing deals is helping innovative landlords offset the challenges of high vacancies in an overstocked Nairobi office market, according to Broll Property Intel’s latest Kenya Office Market Snapshot H1:2019 report.