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KWV has launched a nationwide competition highlighting the drink’s versatility, called KWV Brandy Reimagined.
KWV has launched a nationwide competition highlighting the drink’s versatility, called KWV Brandy Reimagined.

KWV launches search for KWV Brandy’s Futurists

LIQUOR NEWS

Issued by Feed That Bird Communication Consultants on behalf of KWV - May 7th 2018, 11:06

This year, KWV celebrates its centennial and “100 Years of Excellence”. In recognition of this milestone, this pioneering brand has just launched a nationwide competition highlighting the drink’s versatility, called KWV Brandy Reimagined. 

In recognition of its proudest supporters, KWV Brandy has identified top mixologists to “shake, stir and swirl’ KWV Brandy in a mixology competition to win a limited release bottle of Nexus – valued at R24 000!

The judges in the KWV Brandy Reimagined competition will search for mixologists who can glean the path that KWV Brandy will take in the next 100 years: More than mixologists, these bartenders are futurologists.

Regional competitions will be held in Cape Town (8 May) and Johannesburg (22 May). Contenders from the Western Cape, Gauteng, and KwaZulu-Natal will battle for the ultimate title, which will be announced at a grand finale and awards ceremony at the home of KWV Brandy, the House of Fire, in Paarl on 12 June.

KWV Brandy Reimagined: The Judges

The judges for this competition have been announced as KWV Master Distiller Pieter de Bod, Dominic Walsh, owner of Mootee Cocktail Bar in Johannesburg, prolific drinks commentator Jan Laubscher, respected drinks writer Leah van Deventer, charismatic Sunday Times’ SMag editor, Thembalethu Zulu, influential trendsetter, Seth Shezi and actress and singer Bianca le Grange. The panel will be chaired by Kurt Schlechter, owner of the vibrant Cause | Effect Cocktail Kitchen and Brandy Bar in Cape Town.

According to KWV’s Master Distiller, the KWV Brandy Reimagined campaign is an opportunity to showcase the layered profile of KWV’s brandies. “Brandy is far from being a one-dimensional drink, in fact, it is its versatility that has garnered KWV Brandy its popularity,” says De Bod. “It is a product that lends itself to fun and should not be pigeon-holed as an after-dinner drink to be enjoyed in the cigar lounge.”

There is substance to the drink’s popularity too, with the best brand in the world made in South Africa. Last year the KWV 15 was named the Best Brandy in the World at the International Wine and Spirits Competition, and KWV has just been named a ‘World Class Distillery’ at the World Spirits Awards in Germany.

A ‘pioneering’ competition

“This is the first KWV Brandy competition of its kind in South Africa, and I’m excited to taste what SA’s bartenders create,” says Schlechter, who has run various bar schools and cocktail competitions across the globe.

Walsh, who himself competed in numerous international mixology competitions before opening Mootee, says that the competition is an excellent opportunity to celebrate local quality – something he is very passionate about: “in 2018 I hope to see more bartenders using home-grown ingredients to create unique cocktails.”

In one of the most competitive brandy markets in the world, KWV Brandy continues to set the benchmark in trusted quality, and always puts the consumer — and their delight — first. KWV Brandy Reimagine is just another way this brand is placing innovation at the forefront of SA’s evolving bar scene.

You can follow the bartenders’ journey by following the hashtag #KWVBrandyReimagined and by liking @KWVBrandy.

 

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