Advertise with receives global recognition for its comprehensive wine catalogue receives global recognition for its comprehensive wine catalogue

Online wine marketplace Port2Port rated SA’s best


Issued by Feed That Bird Communications - Nov 26th 2018, 11:41, an online wine marketplace based in South Africa, has been awarded the Best Overall Wine List Award in Wine Searcher’s Retailer Awards for the second consecutive year. 

Wine Searcher is an international database and search engine platform that compares wines and prices from merchants around the world. The platform is accessed by millions of wine buyers across the globe, who use it to navigate an ocean of online wine buying sites.

Founded with the mission to provide a cutting-edge digital platform for wine retail, Port2Port was shown to be a cut above the rest in Wine-Searcher’s Retailer Awards, which recognised this platform’s outstanding range of wines, and its comprehensive, well-thought-out and balanced wine catalogue. Port2Port was awarded medals in three categories, including Gold and Best Overall Wine List, Gold for Best Italian Wine List and Silver for Best European Wine List.

Nicolò Pudel, CEO and co-founder of Port2Port commented: “Port2Port was founded with the vision to build and establish South Africa’s biggest fine wine marketplace, connecting premium wineries, importers and retailers to a rapidly growing audience of discerning wine buyers.”

“Our mission has always been to consistently offer the most cutting-edge digital platform, world-class service, the biggest selection at the best possible price, all presented through the eyes of the producers, the passionate writers and the critics, utilising our enticing wine stories as our main vehicle. To add this guarantee from Wine-Searcher strengthens our position in the market and shows our consumers that we put action to our words.”

Port2Port is one of the fastest growing e-commerce platforms in the country. Its fine wine catalogue includes over 1600 wines from 12 countries, and it represents 500 brands and 10 specialised retailers, selling to an audience of 200 000 wine lovers.

Wine commerce in South Africa is a huge market: sales in South Africa reached R 9 billion in 2017 and is expected to reach R 17 billion by 2021. It is predicted that the proportion of E-Commerce in relation to total retail sales in South Africa will increase exponentially over the next three years - estimated to reach 4% by 2021.

Port2Port has been making a considerable impact on this sphere, with an innovative online solution which allows producers to minimise their route to market and maximise their profits.

The founders, which includes Vincent Bührer and former FNB CEO Michael Jordaan, revealed that new technology will continue to inspire innovative ways of providing customers and producers with advanced retail solutions. This expansion includes mono-brand e-stores, a tablet-based point of sales application and a CRM system tailored to the needs of individual wineries – as well as a range of other exciting features in 2019.

Says Pudel: “We are changing the way people buy and sell wine online and we have no intention of stopping. We are in this for the long-run and are determined to leave a legacy, one step at a time.”


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