Advertise with fastmoving.co.za
 
 

Pernod Ricard’s stand-alone gin brand The Gin Hub has confirmed its purchase of Italian gin brand Malfy.
Pernod Ricard’s stand-alone gin brand The Gin Hub has confirmed its purchase of Italian gin brand Malfy.

Pernod Ricard acquires Italian gin brand Malfy

LIQUOR NEWS

By Bryony Andrews - Jun 24th, 13:34

Pernod Ricard’s stand-alone gin brand The Gin Hub has confirmed its purchase of Italian gin brand Malfy. The Gin Hub claims the resultant increased portfolio breadth will drive growth in the Super-Premium Gin category. 

Flavoured Gin is a rapidly growing market sector, representing more than 40% of Premium+ Gin growth. The Gin Hub hopes to leverage Malfy’s brand positioning and its Italian provenance to propel this growth further.

Louise Ryan, managing director at The Gin Hub, says: “Malfy already has strong growth momentum and complements our existing portfolio of International brands, but what’s really exciting for us is its growth potential within existing markets and through further geographic expansion.”

Inspired by the Amalfi Coast, Malfy Gin continues to use traditional Italian distilling methods and local botanicals, married with Monviso Water from Crissolo Spring, said to be the highest and purest spring water in Italy.

Currently comprising four flavoured gins: Malfy con Limone, Malfy con Arancia (orange), Malfy Gin Rosa and Malfy Originales, the Malfy range is currently available in more than 30 markets worldwide.Foodbev Media 

Related News

Finalists in the Sunday Times Lifestyle Beer Awards announced
08/07/2019 - 09:05
The Sunday Times Lifestyle Beer Awards in partnership with Makro announced the finalists across five categories in this inaugural competition. The Awards celebrate the creators and retailers of local and internationally crafted beers and will present as a guide to the best beers on the market.

China's thirst for cognac helps Remy Cointreau top profit forecast
07/06/2019 - 10:02
Remy Cointreau handed investors a special dividend payout after reporting a stronger-than-expected 14% rise in annual operating profit, helped by cost cuts and robust demand for its premium cognacs in China.

Pernod confident over Asia while Creek sells well in China
05/06/2019 - 09:09
Drinks group Pernod Ricard, being targeted by activist investor Elliot, is confident over its growth prospects in Asia including for wines such as its Jacob’s Creek brand.

Fine and rare South African wines to go under the hammer in unprecedented Strauss & Co auction
21/05/2019 - 16:08
Strauss & Co’s inaugural Fine Wine Auction, to be held in partnership with online retailer WineCellar.co.za and leading Sommelier, Higgo Jacobs, takes place at 3 pm on Saturday 8 June 2019 at Strauss & Co’s offices in Johannesburg when a selection of the finest South African wines will be offered. It forms part of a week of art and wine and follows after Strauss & Co’s first Saturday Live art auction which takes place in the morning.

Sauvignon Blanc SA is the new ambassador for a global favourite
03/05/2019 - 08:53
South Africa's champion for Sauvignon Blanc, one of the country's most widely planted wine grape varieties, has undergone a transformation that brings momentum to its international success. Formerly known as the Sauvignon Blanc Interest Group (SBIG), Sauvignon Blanc South Africa not only announces a new name but taken the opportunity of International Sauvignon Blanc Day (3 May) to ring in a string of changes.