Advertise with

The Group announces 8 key commitments across its business, from grain to glass.
The Group announces 8 key commitments across its business, from grain to glass.

Pernod Ricard launches its 2030 Sustainability & Responsibility Roadmap


Issued by Pernod Ricard - Apr 5th, 13:31

Pernod Ricard launches today its 2030 Sustainability & Responsibility roadmap as part of the Group’s strategic plan Transform & Accelerate. This roadmap, unveiled at the Martell Cognac distillery in France sets out 8 ambitious and concrete 2030 targets supporting the United Nations Sustainable Development Goals (SDGs).The Group is taking bold next steps in addressing both environmental topics, to preserve the terroirs its products come from, and social responsibility, in particular by accelerating the fight against alcohol misuse. 

Last September, during the UN Global Compact Leaders’ Summit 2018 at the UN Headquarters in New York, Pernod Ricard was the only Wine & Spirits company to be recognized as a Global Compact LEAD company, demonstrating its ongoing commitment to the Ten Principles and to the 17 UN SDGs.

Since it was founded, Pernod Ricard has had sustainability at its heart. The Group’s founder, Paul Ricard, started the Paul Ricard Oceanographic Institute over 50 years ago, which is instrumental still in advancing ocean preservation. The Group and its brands have taken many actions (such as the Chivas Venture and Absolut Elyx’s partnership with Water for People) and, since 2010, has driven strong progress towards its 2020 environmental targets. In the last 8 years, 93% of its production facilities have been certified ISO 14001 and 95% of its vineyards certified according to environmental standards. In addition, the Group has reduced its water consumption per litre of alcohol by 20%, its carbon emissions by 30% per unit of production and waste from 10,253 tons to a total of 748 tons to landfill.

Building on these past achievements, the 8 new Sustainability & Responsibility commitments are built on four key areas: nurturing terroir, valuing people, circular making and responsible hosting. They seek to address material issues facing the Group and the World, such as climate change, Human Rights and waste. Each pillar includes 2030 goals with measurements to ensure progress is monitored.

Nurturing Terroir
Every Pernod Ricard product takes its character from the land where it was grown. This area of commitment focuses on nurturing every terroir and its biodiversity, responding to the challenges of climate change to ensure quality ingredients now and for generations to come.

1. Biodiversity - by 2030, 100% of the Group’s global affiliates will have a strategic biodiversity project.
2. Regenerative agriculture - by 2025, the Group will develop regenerative agriculture pilot projects within its own vineyards in 8 wine regions - Argentina, California, Cognac, Champagne, Spain, Australia, New Zealand and China - mimicking natural processes to improve the quality of top soil,
watersheds and ecosystems. By 2030, Pernod Ricard will then partner with over 5,000 farmers to share this knowledge further.

Valuing People
Convivialité is about sharing, warmth, care and respect for people everywhere. This commitment is related to increasing diversity and fairness for all its people and empowering people across its supply chain.

3. Equality and future leadership - by 2022, the Group will ensure equal pay across the business and by 2030, the top management teams will be gender balanced. In addition to which, by 2030, 100% of employees will have received future-fit training at least every 3 years to develop new skills.
4. Shared knowledge and learning - by 2030, the Group will train 10,000 bartenders on the bar world of tomorrow to host consumers in a more sustainable way including being anti-waste and plastic-free.

Circular Making
The world is made of finite resources, under huge pressure. Pernod Ricard is committed to minimizing waste at every step by imagining, producing and distributing its products in ways that optimize and help preserve natural resources.

5. Packaging and waste - by 2025 Pernod Ricard will ban all promotional items made from single-use plastic and 100% of its packaging will be recyclable, compostable, reusable or bio-based. In addition to which, by 2030 the Group will pilot 5 new circular ways of distributing wine & spirits and help increase recycling rates in its top 10 largest markets with low recycling levels.
6. Water balance and carbon-footprint - by 2030, Pernod Ricard aims to be water balanced in all high-risk watersheds (like India and Australia), replenishing 100% of water consumption from production sites. In relation to carbon emissions, Pernod Ricard will commit to reducing the overall intensity of its carbon footprint by 50% by 2030 in line with the Science-Based Targets (SBTs) initiative.

Responsible Hosting
Wine & Spirits bring people together and serve a valuable role in society. Pernod Ricard is committed to fighting alcohol misuse in society by taking action on harmful drinking and engaging with its stakeholders for real change.

7. Alcohol misuse - by 2030, each and every affiliate of Pernod Ricard across the World will have at least one program to fight alcohol misuse, at scale and evaluated.
8. Responsible Party - by 2030, Pernod Ricard will expand its Responsible Party program globally to reach at least 1 million young adults. Responsible Party was created 10 years ago in partnership with the Erasmus Student Network to raise students’ awareness about responsible consumption, and has reached 400,000 students in Europe since.

In addition to these 8 main commitments, as part of the 2030 roadmap, Pernod Ricard has also developed plans to embed a UN Human Rights approach across its value chain, address waste water and move towards fully renewable electricity.

Dirk Conradie, Sustainability & Responsibility Manager Pernod Ricard South Africa, said; “Sustainability is no longer an accessory but a business imperative and it has never been more important for business to be aware of its impact on the environment. As the creators of conviviality, our desire is to bring good times from a good place and for us, this means merging sustainable production and selling of products with responsible consumption. This strategy encompasses the well-being of all people, all of the natural environment and the protection of it. It can be easily integrated into programs in South Africa and the broader African continent”


Related News

Fabric softener brand ordered to change name after Sta-Soft complaint
12/09/2019 - 09:01
A local fabric softener brand has been ordered to change its labelling after the advertising regulatory board found that its use of the word "soft" was imitating rival brand Sta-Soft.

Smarter mobility key to a sustainable South Africa
11/09/2019 - 13:19
The World Economic Forum has revealed that by 2050, 70% of the world’s population will be living and operating in urban areas. Considering the resultant congestion and air pollution, which are already challenges requiring mitigation in 2019, mobility and energy should be top of mind for those making the shift towards cities of the future.

Brand sustainability and customer loyalty
10/09/2019 - 14:30
Brands are becoming increasingly conscious that their success is determined beyond the products they sell – transparency around the origin of their products and sustainability have become important factors when determining customer loyalty.

Woolworths trials innovative 'circular economy' inspired paper shopping bags
02/09/2019 - 14:30
In its ongoing commitment to phase out single-use plastic shopping bags by 2020, Woolworths has announced its first trial of specially-designed paper bags for fashion, beauty and homeware purchases.

Eliminating packaging is a good start - but here's what supermarkets should do to stop harming the planet
26/08/2019 - 15:02
The first key step towards this vision is widening the packaging-free philosophy to all stores of all the major supermarkets, and, crucially, not giving consumers who might resist change the option to stick with the polluting packaged goods that feel so familiar.