Pernod Ricard launches ready-to-drink Kahlúa espresso martinis
By Jules Scully - Sep 14th 2018, 08:56
Pernod Ricard has expanded its Kahlúa coffee liqueur brand with the launch of a ready-to-drink espresso martini can featuring nitrogen widget packaging.
Served in 200ml cans, the beverages are designed for two serves and aim to take the confusion out of the preparation of the espresso martini cocktail.
The can is fitted with a nitrogen widget, which forces bubbles to the surface as soon as it is opened, to create the classic espresso martini creamy foam.
The recipe includes ingredients such as roasted coffee, Kahlúa liqueur and a dash of grain vodka, to create an “impeccably balanced taste”.
To enjoy the beverage, consumers need to open the can and then wait for around 20 seconds for the crema to set.
Colin Kavanagh, vice president of global marketing at Kahlúa and Malibu, said: “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high standard cocktail experience at home. We, therefore, developed the Kahlúa espresso martini can to tap into this emerging opportunity."
Romina Mariano, global brand manager for Kahlúa, added: “Our clear focus on quality and innovative packaging for the Kahlúa espresso martini can will not only add to the consumer experience and moment of consumption but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready-to-drink cocktail category.”
The cans are sold in two versions, 4.5% ABV and 7% ABV, in six markets worldwide from September 2018.FoodBev
Great Karoo Spirit gin wins big
05/11/2019 - 13:53
The spirit of the Great Karoo was alive and well at the recent 2019 Michelangelo International Wine & Spirits Awards held on Friday (4 October) in Cape Town. Bossieveld Gin walked away with double gold for Inspiration – a la Meerkat – gin.
SA's under-pressure consumers switching to spirits, Distell says
23/10/2019 - 13:01
Distell, the maker of Amarula, Klipdrift and Hunter’s Dry brands, says pressure on consumer spending is resulting in a shift to harder liquors, which will be a focus area for the group in the coming months.
Pernod Ricard SA to centralise operations with Johannesburg move
16/08/2019 - 10:27
In a move set to enhance cohesion, collaboration and efficiencies, Pernod Ricard South Africa (PRSA), a co-leader of wine and spirits worldwide will officially relocate its Cape Town offices to Woodmead, Johannesburg by 31st December this year.
Strong growth for Aperol helps pep up Campari sales
01/08/2019 - 10:37
The popularity of orange aperitif Aperol and a jump in demand for tequila brand Espolon helped Campari to report better than expected sales growth in the second quarter, boosting shares in the Italian spirits group.
Finalists in the Sunday Times Lifestyle Beer Awards announced
08/07/2019 - 09:05
The Sunday Times Lifestyle Beer Awards in partnership with Makro announced the finalists across five categories in this inaugural competition. The Awards celebrate the creators and retailers of local and internationally crafted beers and will present as a guide to the best beers on the market.