Advertise with

Pernod Ricard produces ‘fully connected’ drinks bottles
Pernod Ricard produces ‘fully connected’ drinks bottles

Pernod Ricard produces ‘fully connected’ drinks bottles

LIQUOR NEWS - Feb 21st 2017, 08:44

French drinks giant Pernod Ricard has begun the production of what have been described as ‘fully-connected’ drinks bottles, which will serve to protect against counterfeiting, while also offering the consumer information on product provenance, nutritional information, and general information on the brands themselves, according to The Drinks Business. 

The technology was presented at the Pernod Ricard Roundtable on 14 February. This innovation complements the firm’s ‘connected’ cocktail library, which it hopes will drive the sales of its products in supermarkets.

“We believe in today’s world better to inform customers via their connected devices", says company CEO and chairman, Alexandre Ricard,

“Most of our brands have a home, a heritage and a provenance, so it is important for consumers to be able to scan a QR code on any of our labels and get information on traceability that we have.”

Ricard added that such a move will also help in the fight against counterfeiting.

“Being able to trace a bottle and make sure you can see it’s a true, authentic product is key in some markets that have those issues," he said. "Connected bottles, QR codes and digital are going to be a big competitive advance for big players that have real brands versus counterfeit ones. And there is a lot going on in that.”Content ©2017 European Supermarket Magazine 

Read more about: pernod ricard | liquor news

Related News

Structural shift on the cards for struggling wine producers
21/02/2018 - 10:39
South African wine grape producers are under continued financial pressure due to the prevailing drought and economic challenges, but a structural shift is on the cards.

When it comes to wine, origin matters
14/02/2018 - 11:22
Have you ever noticed the letters “W.O.”, followed by the name of an area or region, on the back of your favourite bottle of wine? Simply put, the acronym “W.O.” is short for the term “Wine of Origin”, which stands as a confirmation that all the grapes used to make that particular bottle of wine were harvested from that specific area.

Carlsberg makes strong progress towards sustainability targets
13/02/2018 - 13:39
Danish brewer Carlsberg has released its 2017 Sustainability Report, which shows that the brand has reduced carbon emissions at its plants by 16% since 2015, and has stopped using coal to power nine of its breweries in China.

Pernod Ricard records 25% profit increase in half-year results
09/02/2018 - 13:45
Drinks company Pernod Ricard has recorded a 25% net profit increase in its 2018 half-year results, following a reduction in expenses during this period.

Europe's wine and spirit industry unites in Brexit trade talks
05/02/2018 - 09:08
Representatives from the wine and spirits industry across Europe and the UK met at the EU Commission this week, in a bid to move Brexit trade discussions forward.