Advertise with

Pernod Ricard produces ‘fully connected’ drinks bottles
Pernod Ricard produces ‘fully connected’ drinks bottles

Pernod Ricard produces ‘fully connected’ drinks bottles

LIQUOR NEWS - Feb 21st 2017, 08:44

French drinks giant Pernod Ricard has begun the production of what have been described as ‘fully-connected’ drinks bottles, which will serve to protect against counterfeiting, while also offering the consumer information on product provenance, nutritional information, and general information on the brands themselves, according to The Drinks Business. 

The technology was presented at the Pernod Ricard Roundtable on 14 February. This innovation complements the firm’s ‘connected’ cocktail library, which it hopes will drive the sales of its products in supermarkets.

“We believe in today’s world better to inform customers via their connected devices", says company CEO and chairman, Alexandre Ricard,

“Most of our brands have a home, a heritage and a provenance, so it is important for consumers to be able to scan a QR code on any of our labels and get information on traceability that we have.”

Ricard added that such a move will also help in the fight against counterfeiting.

“Being able to trace a bottle and make sure you can see it’s a true, authentic product is key in some markets that have those issues," he said. "Connected bottles, QR codes and digital are going to be a big competitive advance for big players that have real brands versus counterfeit ones. And there is a lot going on in that.”Content ©2017 European Supermarket Magazine 

Read more about: pernod ricard | liquor news

Related News

Rum making a comeback after 500 years
06/12/2018 - 08:43
Rum has come a long way over the last 500 years. For centuries, rum has had a bad rep and has long been branded the juvenile delinquent of spirits. Now, growing in popularity it is fast showing its appeal to sippers world-wide and has found a new home in South Africa.

Online wine marketplace Port2Port rated SA’s best
26/11/2018 - 11:41, an online wine marketplace based in South Africa, has been awarded the Best Overall Wine List Award in Wine Searcher’s Retailer Awards for the second consecutive year.

SA loses R6-billion + in revenue to illicit alcohol trade
15/11/2018 - 14:03
The South African economy suffered a fiscal loss of R6.4-billion (USD$492-million) in 2017 due to illicit alcohol activities, which generates an annual revenue of R12.9bn and goes unregulated.

Campari toasts fashionable Aperol's success
07/11/2018 - 11:04
Drinkers’ growing taste for Aperol, the bright orange aperitif, helped to boost sales growth at parent Campari in the third quarter, which covers the peak summer period in some of the company’s main markets.

AB InBev watching the legal marijuana market closely
01/11/2018 - 10:04
The world’s biggest brewer, Anheuser-Busch InBev (AB InBev), says it is keeping a close eye on the burgeoning cannabis market as some of its peers forge ties with marijuana companies.