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PHD, the multiple award-winning full-service media agency, announced that it has been appointed by spirits leader, Pernod Ricard South Africa to oversee the media strategy and buying for the brand.
PHD, the multiple award-winning full-service media agency, announced that it has been appointed by spirits leader, Pernod Ricard South Africa to oversee the media strategy and buying for the brand.

Pernod Ricard SA appoints PHD as media partner

LIQUOR NEWS

Issued by Bonfire Media - Jul 2nd 2018, 10:03

PHD, the multiple award-winning full-service media agency, announced that it has been appointed by spirits leader, Pernod Ricard South Africa to oversee the media strategy and buying for the brand.  

With its extensive analytical and digital expertise, PHD - a subsidiary of the Omnicom Media Group will utilise its market-leading experience to produce strategic planning and integrated solutions that are client-centric and results driven.

Anne Dearnaley, CEO of PHD South Africa, said “We are absolutely thrilled to have won the Pernod Ricard SA account and we look forward to matching their enthusiasm and passion for their brands. They have embraced us and made us instantly feel part of their family, and we share their excitement of matching our sophisticated media tools and thinking with their innovative consumer engagement.”

After a competitive pitch carried out by Pernod Ricard SA, PHD was awarded the business due to their strategy and insights offering, which focused on a single-minded human truth, and demonstrated how this can be extended across the brands.

John Beale – Senior Media Manager Pernod Ricard South Africa, commented “Pernod Ricard is excited to be working with the dynamic team at PHD Media Cape Town as our new media partners. After a rigorous pitch process, PHD delivered exceptionally strong strategy set in ground-breaking insights during the pitch process. This, as well as a team that speaks to our values of authenticity, gave PHD the edge.”


 

Read more about: liquor news | brands | phd | pernod ricard

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