Pernod Ricard SA appoints PHD as media partner
Issued by Bonfire Media - Jul 2nd 2018, 10:03
PHD, the multiple award-winning full-service media agency, announced that it has been appointed by spirits leader, Pernod Ricard South Africa to oversee the media strategy and buying for the brand.
With its extensive analytical and digital expertise, PHD - a subsidiary of the Omnicom Media Group will utilise its market-leading experience to produce strategic planning and integrated solutions that are client-centric and results driven.
Anne Dearnaley, CEO of PHD South Africa, said “We are absolutely thrilled to have won the Pernod Ricard SA account and we look forward to matching their enthusiasm and passion for their brands. They have embraced us and made us instantly feel part of their family, and we share their excitement of matching our sophisticated media tools and thinking with their innovative consumer engagement.”
After a competitive pitch carried out by Pernod Ricard SA, PHD was awarded the business due to their strategy and insights offering, which focused on a single-minded human truth, and demonstrated how this can be extended across the brands.
John Beale – Senior Media Manager Pernod Ricard South Africa, commented “Pernod Ricard is excited to be working with the dynamic team at PHD Media Cape Town as our new media partners. After a rigorous pitch process, PHD delivered exceptionally strong strategy set in ground-breaking insights during the pitch process. This, as well as a team that speaks to our values of authenticity, gave PHD the edge.”
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.
Pick n Pay moves to make healthier eating more accessible
22/11/2019 - 11:20
South Africa has been named one of the unhealthiest countries in the world1. Complicating this is the fact that healthy eating is often seen as expensive or complicated. Pick n Pay will now help customers make more informed choices in a major healthy eating drive to make healthier eating cheaper, easier, and more accessible.
Online reviews shape how buyers make their decisions
12/11/2019 - 13:37
Requesting online reviews from customers is proving to give brands access to a host of opportunities.
Great Karoo Spirit gin wins big
05/11/2019 - 13:53
The spirit of the Great Karoo was alive and well at the recent 2019 Michelangelo International Wine & Spirits Awards held on Friday (4 October) in Cape Town. Bossieveld Gin walked away with double gold for Inspiration – a la Meerkat – gin.
AB InBev reports weak results in "challenging" third quarter
01/11/2019 - 14:49
AB InBev, the world’s largest brewer, reported weaker-than-expected third-quarter profit and sales, due to higher cost of sales, marketing investments and price increases in two major markets, South Korea and Brazil.