Pernod Ricard South Africa appoints head of communications
Issued by Burson Cohn & Wolfe on behalf of Pernod Ricard - Apr 25th, 10:54
Pernod Ricard South Africa recently appointed John Beale, as head of communications.
John holds a BCom Marketing degree from the University of Stellenbosch. He began his journey at Pernod Ricard in 2017 as media manager responsible for media relations across all the South Africa brands. In his current role, John oversees paid media, digital marketing, social media community, and content; as well as public relations for all brands and Pernod Ricard Corporate.
Among his attributes is being awarded an IAB Bookmark Award: Social Media Marketer of the year 2014. He has extensive experience within the marketing and media industry having begun his career as a media planner at MEC. He went on to become the head of strategy at Cerebra Communications, and Managing Director for MECNotaBene in Cape Town, before founding his own consultancy, Eight Thinking, which he successfully ran for a year.
Fusing two of his passions, cars, and writing, John was a contributing writer for Cars.co.za for 3 years. Outside of the work environment, his hobbies include fitness, motorbiking, hiking, travelling, reading as well as music. He lived in Miami and Indianapolis for a year and his hope is to work abroad in the future.
Pernod Ricard acquires Italian gin brand Malfy
24/06/2019 - 13:34
Pernod Ricard’s stand-alone gin brand The Gin Hub has confirmed its purchase of Italian gin brand Malfy. The Gin Hub claims the resultant increased portfolio breadth will drive growth in the Super-Premium Gin category.
Pernod confident over Asia while Creek sells well in China
05/06/2019 - 09:09
Drinks group Pernod Ricard, being targeted by activist investor Elliot, is confident over its growth prospects in Asia including for wines such as its Jacob’s Creek brand.
Kraft Heinz hires global brand expert Miguel Patricio as CEO
24/04/2019 - 11:18
Kraft Heinz named Miguel Patricio as its next chief executive in the hopes that the 30-year marketing veteran will revitalize brands such as Planters nuts and Oscar Mayer bacon at one of the world's largest packaged food companies.
Pernod Ricard launches its 2030 Sustainability & Responsibility Roadmap
05/04/2019 - 13:31
Pernod Ricard launches today its 2030 Sustainability & Responsibility roadmap as part of the Group’s strategic plan Transform & Accelerate. This roadmap, unveiled at the Martell Cognac distillery in France sets out 8 ambitious and concrete 2030 targets supporting the United Nations Sustainable Development Goals (SDGs).The Group is taking bold next steps in addressing both environmental topics, to preserve the terroirs its products come from, and social responsibility, in particular by accelerating the fight against alcohol misuse.
Pernod Ricard introduces copper-inspired Absolut Elyx glass bottle
29/03/2019 - 14:01
Pernod Ricard has partnered with London-based design agency Stranger & Stranger to create a new copper still-inspired bottle design for its Absolut Elyx vodka.