SA retailer selling gin packs to give your G&T a distinctive twist
IOL - Feb 12th, 21:45
Retailers have taken note of the huge gin trend - for example, in 2011, Pick n Pay stocked around 20 gins and now have over 100 different varieties - with over 25% of those being locally produced.
Local favourites include the luxury Musgrave Gin, created by a local entrepreneur Simone Musgrave and Chelsea Lane Pink Gin, which is exclusively produced and bottled for the retailer.
2018 Also saw a rise in local celebs introducing their own gin brands, including Mi Casa’s J Something Jin Gin, Tbo Touch’s 48Gin and Jeannie D Finery Gin.
The growing gin culture has also seen the range of tonics expand to include artisanal tonics and sugar-free options, as well as the introduction of ‘ready-to-drink’ gin & tonic mixers.
Katie Bailie, from Pick n Pay Liquor says that insights from their Smart Shopper programme show that gin is the fastest growing spirit, enjoyed by customers across the country.
With a growing number of customers wanting a convenient way to prepare the perfect G&T the retailer has expanded its offering to gin fans with the launch of its Citrus for Gin bag and Botanicals for Gin pack for the complete GIN-ne -sais-quoi experience.
The Citrus for Gin bag includes one grapefruit, two limes and two lemons and is priced at R34.99, while the Botanicals for Gin pack boasts rosemary and thyme (R9.99).
“As the gin culture evolves, we will continue to look for new and exciting ways customers can enjoy their favourite drink,” concludes Bailie. IOL
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