Advertise with

This will involve filling 12-million quart beer bottles with pasteurised water from the Newlands brewery's spring,and distributing them through large and small retailers.
This will involve filling 12-million quart beer bottles with pasteurised water from the Newlands brewery's spring,and distributing them through large and small retailers.

SAB to provide free water from brewery's spring in event of Day Zero


By Dave Chambers - Feb 9th 2018, 13:56

Free water bottled at Newlands brewery will be available at up to 300 shops in Cape Town if Day Zero arrives‚ executives at South African Breweries (SAB) said. 

Ricardo Tadeu‚ SAB’s zone president for Africa‚ said the company expected to spend about R24m on what it had dubbed Project Rain.

It would involve filling 12-million "quart" beer bottles with pasteurised water from the brewery’s spring‚ and distributing them through large and small retailers.

Des Jacobs‚ SAB’s Western Cape regional director‚ said test runs were already being conducted at the brewery and bottling would begin in March.

If Day Zero arrived‚ SAB would work with the disaster management centre to send water supplies to parts of the city with the greatest need. The water would have a shelf life of 12 months.

While the water would be free‚ consumers would be charged a 90c deposit for each bottle.

Jacobs said the brewery hoped to speak to the Muslim Judicial Council about concerns that using beer bottles for water meant the contents would not be regarded as halaal. "We are making 100% sure there will be no alcohol residue in those bottles‚" he said.

But he was clear that beer bottles would not be available in schools‚ churches‚ mosques and hospitals‚ and said negotiations were under way with other companies to put water from the brewery into plastic bottles.

Western Cape premier Helen Zille tweeted after meeting Tadeu and Jacobs: "Excellent meeting on logistics of water distribution with SAB management @WorldOfBeer in the event of #DayZero. They have an agreement to distribute water‚ free‚ to 300 retailers across Cape Town. Adds 300 distribution points to city’s 200."


Read more about: water | sab | day zero | brewery

Related News

#WomensMonth: The art of brewing with a woman’s touch
19/08/2019 - 13:36
SAB which boasts 57% of women brewers in South Africa, believes Women’s Month provides the perfect opportunity for our country to reflect on how far we have come in changing the perception of women and beer. Since prehistoric times, the important responsibility of brewing beer was almost always undertaken by women in a community, but since the industrial revolution in the 18th Century, it has become more of a male-dominated industry. Now is the time for women to take their power back and reassume their rightful place as society’s leading brewmasters.

All women team brew special beer to celebrate Women's Month
05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg.

SAB close to acquiring Smirnoff drinks range
19/07/2019 - 11:27
South African Breweries (SAB) is a step closer to acquiring the Smirnoff ready-to-drink (RTD) range of products, mostly ciders, and mixes, after the Competition Commission announced the approval of the acquisition from Diageo South Africa.

SAB appoints new vice president corporate affairs, Zoleka Lisa
12/07/2019 - 09:53
South African Breweries (SAB) announced that it has appointed Zoleka Lisa as its vice president corporate affairs for South Africa, from 01 July 2019.

Best beers in Africa announced at 2019 African Beer Cup
27/05/2019 - 10:17
Amidst hot competition for the best beers on the African continent, eight Anheuser-Busch InBev (AB InBev) Africa brews were awarded trophies at the inaugural African Beer Cup, held in Cape Town recently.