Advertise with fastmoving.co.za
 
 

Schweppes launches muscovado mixer
Schweppes launches muscovado mixer

Schweppes launches muscovado mixer to pair with dark spirits

LIQUOR NEWS

By Tesni Roberts - Jul 12th 2018, 08:26

Coca-Cola European Partners has unveiled a new variant of its Schweppes 1783 range. 

Schweppes 1783 muscovado is a mixer created to enhance the taste of dark spirits like rum and whiskey.

Launching in September, the mixer is a naturally flavoured combination of vanilla, caramel and butterscotch. Coca-Cola European Partners claim that this latest edition taps into the growing demand for premium dark spirits, particularly with whiskey sales increasing 2.5%.

The new edition will be available in Schweppes’ 200ml skittle-shaped glass bottle – a design choice that was introduced last year alongside the company’s rebranding and pays homage to the original bottle created by Jacob Schweppe.

The 1783 range was launched in October 2017 as part of the brand’s biggest investment in its 235-year history and coincided with a £6.6 million, four-month campaign.

Schweppes 1783 muscovado joins the six-strong 1783 range, which consists of crisp tonic water, light tonic water, golden ginger ale, as well as flavoured tonics: salty lemon, quenching cucumber and aromatic floral.

Coca-Cola European Partners GB customer marketing director Simon Harrison said: “The new muscovado variant highlights how 1783 is more than a range of tonics, but instead a portfolio of naturally flavoured premium mixers with the same long-lasting effervescence associated with classic Schweppes. Expertly crafted with guidance from mixologists and drink experts, the full 1783 range is designed to help licensees and bartenders deliver interesting, great tasting, mixed drinks and cocktails for consumers to explore."

“The 1783 muscovado variant joins 1783 ginger ale and complements existing Schweppes classic ginger beer and Schweppes classic ginger ale variants, providing our customers with a range of dark spirit mixers for a host of budgets, outlet types and tastes.”

Schweppes remains the biggest mixer brand in the UK and grew by 5% in volume and value this year.
FoodBev 

Related News

Digital transformation: marketers’ challenge
19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same?

Product mix boosts revenue of Denny owner Libstar
13/08/2019 - 08:36
Consumer goods group Libstar said it managed solid volume growth for its core product offerings in the six months to end-June, but accounting changes will weigh somewhat on its interim headline earnings per share (Heps) growth.

#WomensMonth: Do women shop differently?
06/08/2019 - 08:58
Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores. While we celebrate Women’s Month in August, we look at how women are shopping whether it’s fair to say we’re moving into an age of gender-fluid purchasing.

The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.

FreshStop at Caltex launches 'Cash Back' Rewards App
01/08/2019 - 11:11
FreshStop, the largest and fastest-growing convenience store retail brand in South Africa, has launched a Rewards App that enables customers to earn cash back simply by shopping at one of its more than 300 FreshStop at Caltex stores located around South Africa.