Tennent's Lager to expand into new international markets
Beer Drinks Business Review - Oct 21st 2011, 09:42
Irish beer and cider producer C&C Group said its Tennent's Lager brand is set to expand into new international markets. The company is planning to take the beer, which is currently sold in Australia and Canada, to the US early next year and later to other countries in Europe.
The Dublin-based company has made an investment of over £2m ($3.15m) in the Glasgow-based Wellpark Brewery, which has been brewing Tennent's for two years now, Daily Record reported.
Wellpark Brewery, a subsidiary of Tennent Caledonian Breweries UK, was purchased by C&C from Belgian brewing giant Anheuser-Busch InBev in 2009.
The lager is packaged as cans or kegs. Tbe brewery's canning line runs up to 2000 cans per minute and kegs up to 750 barrels per hour. Tennent's has 4% ABV and comes in 568ml pint cans, and 440ml and 500ml cans.
C&C chief operating officer Stephen Glancey said in Australia, the company has got listings in the big supermarkets such as Coles and Woolworths, and it intends to roll out in the US early next year and then take the plan forward into Europe.
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