2018 Financial Mail AdFocus Award winners announced
Issued by Samantha Pugh, Pugh Public Relations & Corporate Communications - Nov 28th 2018, 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well.
Media personality and editor of the Financial Mail AdFocus Magazine, Jeremy Maggs, convened the panel of jurors, headed up by Phumi Mashigo in her first year as Jury Chair. Mashigo is the founding Managing Director of Ignitive, a pre-eminent stakeholder management and communications company.
Mashigo, together with other industry experts, adjudicated entries against four effectiveness measures: New Business and Growth; Business Retention and Relationships; Training and Industry Recognition; and Empowerment/Social Responsibility. Panel members applied their scores in secret, with finalist agencies participating in Q&A sessions with the jurors in order to determine the overall category winners. The judging and scoring were audited by Deloitte.
“In advertising, we are used to competing and have become very good at entering awards or putting our best foot forward for judges. In this exceptionally tight economy the level of creativity displayed by the entrants when displaying their wares made for very robust judging sessions and once again I believe that the winners are a real testament that where creativity leads profits follow,” says Mashigo.
This year also includes some changes with the addition of a new category, the Financial Mail Creative Challenge. The Creative Challenge is a print-advertising contest that gives art directors and copy-writers an opportunity to deliver high impact, tactical print ads for their clients and a chance to win free placement in the weekly Financial Mail magazine.
The Shapeshifter Award replaces the New Broom award from previous years.
The 2018 Financial Mail AdFocus Award winners are:
Lifetime Achiever Award: Prof. Ludi Koekemoer
Shapeshifter Award: Karabo Poppy Moletsane
Industry Leader of the Year: Mariana O’Kelly
Agency of the Year: Ogilvy Johannesburg
Small Advertising Agency of the Year: Collective ID
Medium Advertising Agency of the Year: King James Group
Large Advertising Agency of the Year: Ogilvy Johannesburg
Specialist Agency of the Year: Grid Worldwide
Partnership of the Year (sponsored by IAS/Scopen): FCB Joburg / Toyota
Transformation Award: Collective ID
Independent Media Agency of the Year: TMI Media
Network Media Agency of the Year: Vizeum
African Impact Award: Dentsu Aegis Network
Student of the Year: Felicity Davies
Financial Mail Creative Challenge: M&C Saatchi Abel
The Financial Mail AdFocus Magazine is SA’s largest brand communication review and will be distributed with the Financial Mail on 29 November 2018.
The MediaShop once again sponsored the WiFi at the AdFocus Awards event.
Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.
SA investment in marketing communications is sound
17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.
Winning the hearts of consumers through local relevance
02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola.
Entries are open for the 2019 Financial Mail AdFocus Awards
28/06/2019 - 10:47
Entries have opened for the 2019 Financial Mail AdFocus Awards.
The strategic readiness of a team
26/06/2019 - 09:53
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare, yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed.