Advertise with fastmoving.co.za
 
 

Accenture plans to reshape South Africa’s digital marketing industry
Accenture plans to reshape South Africa’s digital marketing industry

Accenture’s bold new plan to reshape South Africa’s digital marketing industry

MARKETING NEWS

Issued by Magna Carta on behalf of Accenture - Mar 16th, 11:45

Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East. 

Wayne Hull, newly appointed Managing Director and Head of Accenture Digital for South and Sub-Saharan Africa, sees a “game changing” market opportunity over the next 5 years in a market segment traditionally run by agencies or their holding companies.

“Today we are building a world-class team across digital strategy, digital marketing, service design, content, e-commerce, platforms, and operations. We believe our value proposition to our clients is being able to imagine, create and deliver extraordinary digital experiences to deliver real Return on Investment. The old ways of going to market are truly over,” says Hull.

Accenture Interactive see this market segment as a $850m opportunity by 2019. The company’s strategy is to accelerate growth in South Africa via initial organic growth followed by possible acquisitions.

The recent strides made by Accenture Interactive are evidence of how quickly this market is expanding. The agency has upwards of $3 billion in global revenue and is the fastest-growing sector inside Accenture. It has been quickly buying up agencies and opening offices and globally, the business unit grew in grown double digits in 2016. It has over 13,000, with the majority of its clients are also clients of parent Accenture.

Firms on the continent who do not adapt will be left behind as traditional ways of advertising and connecting with customers are overhauled by major digital innovations and enhanced capabilities. A global firm like Accenture, with its digital, data and consulting capabilities is quickly stepping into the void to close the gaps.
 

Related News

Black Friday, Cyber Monday 2017 reflect growing digital evolution and appetite for seamless digital experiences
21/11/2017 - 11:16
With digital transformation initiatives permeating everything business does, the Black Friday and Cyber Monday period this year is expected to illustrate just how far online retailers have come in embracing Availability.

12 Black Friday marketing ideas that cut through the noise
21/11/2017 - 10:44
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns.

Brick-and-mortar stores aren't dead: They just need a digital makeover
21/11/2017 - 08:58
2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.

Lewis targets festive marketing
14/11/2017 - 13:32
Furniture retailer Lewis will ramp up its marketing to take advantage of the festive season.

Voice search: How could it change your customer's journey?
14/11/2017 - 11:08
ComScore estimates that by 2020, we will be performing over 200 billion voice searches per month. As a result, we are undoubtedly going to see a vast change in human behaviour and attitudes towards digital assistants within the few years.