Advertise with fastmoving.co.za
 
 

Accenture plans to reshape South Africa’s digital marketing industry
Accenture plans to reshape South Africa’s digital marketing industry

Accenture’s bold new plan to reshape South Africa’s digital marketing industry

MARKETING NEWS

Issued by Magna Carta on behalf of Accenture - Mar 16th, 11:45

Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East. 

Wayne Hull, newly appointed Managing Director and Head of Accenture Digital for South and Sub-Saharan Africa, sees a “game changing” market opportunity over the next 5 years in a market segment traditionally run by agencies or their holding companies.

“Today we are building a world-class team across digital strategy, digital marketing, service design, content, e-commerce, platforms, and operations. We believe our value proposition to our clients is being able to imagine, create and deliver extraordinary digital experiences to deliver real Return on Investment. The old ways of going to market are truly over,” says Hull.

Accenture Interactive see this market segment as a $850m opportunity by 2019. The company’s strategy is to accelerate growth in South Africa via initial organic growth followed by possible acquisitions.

The recent strides made by Accenture Interactive are evidence of how quickly this market is expanding. The agency has upwards of $3 billion in global revenue and is the fastest-growing sector inside Accenture. It has been quickly buying up agencies and opening offices and globally, the business unit grew in grown double digits in 2016. It has over 13,000, with the majority of its clients are also clients of parent Accenture.

Firms on the continent who do not adapt will be left behind as traditional ways of advertising and connecting with customers are overhauled by major digital innovations and enhanced capabilities. A global firm like Accenture, with its digital, data and consulting capabilities is quickly stepping into the void to close the gaps.
 

Related News

3 Ways retailers blend eCommerce with retail
21/04/2017 - 14:46
Consumers and marketers agree – the world of shopping is increasingly becoming digital. Needless to say, the development of mobile technology has allowed people to access information on-the-go, which means more buying power for the consumer – anytime they want.

Traditional retailers must “think outside the prism of being a newsagent”
20/04/2017 - 13:24
Traditional retailers must “think outside the prism of being a newsagent” to be successful with new and unconventional product lines.

The mobile app: Is it a critical part of your omnichannel strategy?
18/04/2017 - 16:40
Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine.

How dynamic pricing and automated inventory impacts customer experience
18/04/2017 - 11:07
The fashion retail landscape must adapt to changing consumer habits. Technologies which marry the physical stores with digital retail spaces are becoming a default for any successful business in the fashion world. Retailers will succeed if they are able to create and individualise customer journeys which are supported by digital platforms and tools with various touchpoints.

Artificial intelligence causing an explosion in the eCommerce shopping experience
13/04/2017 - 11:47
As e-commerce and online shopping becomes a bigger industry every year, an impatient consumer base hopes for a faster, personalised and more responsive way to shop and search. Enter artificial intelligence (AI), which has already established itself as a valuable tool to provide a more immersive and interactive shopping and internet experience.