Accenture’s bold new plan to reshape South Africa’s digital marketing industry
Issued by Magna Carta on behalf of Accenture - Mar 16th, 11:45
Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East.
Wayne Hull, newly appointed Managing Director and Head of Accenture Digital for South and Sub-Saharan Africa, sees a “game changing” market opportunity over the next 5 years in a market segment traditionally run by agencies or their holding companies.
“Today we are building a world-class team across digital strategy, digital marketing, service design, content, e-commerce, platforms, and operations. We believe our value proposition to our clients is being able to imagine, create and deliver extraordinary digital experiences to deliver real Return on Investment. The old ways of going to market are truly over,” says Hull.
Accenture Interactive see this market segment as a $850m opportunity by 2019. The company’s strategy is to accelerate growth in South Africa via initial organic growth followed by possible acquisitions.
The recent strides made by Accenture Interactive are evidence of how quickly this market is expanding. The agency has upwards of $3 billion in global revenue and is the fastest-growing sector inside Accenture. It has been quickly buying up agencies and opening offices and globally, the business unit grew in grown double digits in 2016. It has over 13,000, with the majority of its clients are also clients of parent Accenture.
Firms on the continent who do not adapt will be left behind as traditional ways of advertising and connecting with customers are overhauled by major digital innovations and enhanced capabilities. A global firm like Accenture, with its digital, data and consulting capabilities is quickly stepping into the void to close the gaps.
A beginner’s guide to marketing attribution in an omnichannel world
24/03/2017 - 16:27
Attaining the attention and loyalty of today’s always-on, distracted customer is becoming a significant challenge for businesses as they compete in a highly mobile and digitised marketplace. According to Aberdeen Group Inc., companies that have a strong omnichannel customer engagement strategy in place retain nine in 10 of their customers (89%), compared to only a third for companies that do not (33%).
Is ‘wantedness’ something that marketers need?
24/03/2017 - 09:56
It’s not enough for customers to be loyal to brands; brands must be loyal to customers.
31% of U.S. shoppers will order groceries online in 2017
23/03/2017 - 08:46
As many as 31% of U.S. shoppers are likely to order groceries online in 2017, up 63% from the 19% that did so in 2016, according to a report from Unata. In addition to adding new customers, online grocers are retaining many existing ones: 80% of those who shopped online for groceries in 2016 say they would do so again in 2017.
eBay to launch fast, free delivery for millions of items
22/03/2017 - 10:41
eBay recently announced a new delivery program poised to launch in the Summer, in which it will guarantee delivery in three days or faster for 20 million eligible items. Millions of those will ship for free.
5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age
22/03/2017 - 10:23
Changing customer habits mean brands need to change their tactics, starting with better collaboration between customer-facing teams.