Advertise with

Amarula elephant removed from the logo as part of raising awareness against ivory poaching.
Amarula elephant removed from the logo as part of raising awareness against ivory poaching.

Amarula removes elephant from logo


By Nkosemntu Stuurman - Oct 3rd 2017, 13:32

Amarula has removed the elephant in their logo as part of raising awareness against ivory trade and saving the vulnerable African elephant from extinction. 

There are around 400 000 African elephants living in the wild, according to the latest wildlife census information.

Amarula Global Branding Development Manager, Saramien Dekker says, “Removing the elephant from our logo - signifies our commitment to the fight against ivory poaching and saving the African elephant from extinction. If we don’t raise awareness to stop the ivory trade, elephants will disappear - just like the one on our label”.

Removal of the elephant from the Amarula's logo forms part of the #DontLetThemDisappear campaign, an initiative by Amarula Trust in conjunction with Wildlife Direct, which seeks to call for a halt in ivory poaching.

Principal leader for the campaign is the reputable expert in the field of elephant conversation and the CEO of Wildlife Direct, Dr. Paula Kahumbu. She said, at the end of 2016, they had all the reasons to celebrate when China joined other countries and announced that it will ban legal trade in ivory by the end of 2017.

She further marks that Chinese ban has resulted in reduction in the price of both legal and illegal ivory markets across Southeast Asia. It is believed that Amarula will release a webisode on YouTube, to show the reality of poaching and the “behind the scenes” story of how ivory gets to consumers.
© 2017 Independent Media and affiliated companies. 

Related News

Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand
16/09/2019 - 14:03
According to a 2017 Statistic South Africa report, 61% of South African children are raised by only their mothers. This reveals that the majority of South African women have to navigate single-parenthood, as well as being the sole provider for their families.

Marketing the Future – unlocking the human element in a digital world
03/09/2019 - 12:59
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban, and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops.

3 Data trends shaping digital marketing in the next 18 months
28/08/2019 - 14:47
As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers. As wearable computers proliferate and everything from cars to smart speakers to industrial equipment is connected to the Internet, people and devices are creating more data than ever before.

Franchises reap the rewards of tech-enabled local marketing strategies
22/08/2019 - 11:26
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors.

Digital transformation: marketers’ challenge
19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same?