Becoming an intelligent enterprise: Growth in IoT deployment strengthening retail’s frontline workers
By By: Nathan Clevenger, Director of Intelligent Edge Solutions, Zebra Technologies - Jan 21st, 14:40
Retail buzzwords like “personalisation” and “omnichannel” are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies and migrating to an intelligent environment to reclaim their relevance in the on-demand economy.
The results from Zebra Technologies’ second annual Intelligent Enterprise Index reveal that organisations have become more receptive and proactive when it comes to adopting and leveraging Internet of Things (IoT) solutions across the enterprise, translating into new growth opportunities. In assessing the extent to which companies are meeting the criteria that define today’s Intelligent Enterprise, several key findings point to the retail sector’s commitment to this transformation process.
Empowering Workers at the Edge of the Enterprise
According to the survey, 42 percent of retailers currently provide information from their IoT solutions to employees in real time. By equipping store associates with real-time guidance about both shoppers and inventory, front-line workers have more freedom to engage with consumers in-person while offering faster, more efficient service. For brick-and-mortars struggling to keep up with changing consumer expectations, deploying these IoT solutions ensures that workers are empowered to provide a seamless, in-store shopping experience. These deployments also provide deeper insights that can guide new strategies for incentivizing online shoppers to visit physical storefronts.
Reaching New Levels of Deployment
As retailers begin to see the value of operating in these data-powered environments, the investment in IoT solutions will significantly increase over time. Of the respondents surveyed, 74 percent of retailers expect their company's IoT investment to increase over the next 12 to 24 months, while 58 percent anticipate their organization’s IoT plans to be fully implemented within the next year. When it comes to expanding the scope and scale of IoT solutions across the enterprise, nearly 60 percent of retailers expect to reach company-wide IoT deployment, while 30 percent are currently deploying at this level.
Enhancing the Shopper Journey
The customer experience remains the central driving factor behind IoT adoption in the retail space, with nearly three-quarters of respondents currently using data generated from their IoT solutions to improve the shopper journey. In relying on customer expectations to guide business decisions, retailers are also focused on addressing topics that are top of mind for shoppers. One of these is the utilisation of their personal information. According to the survey, retailers are proactively addressing consumers’ security concerns, with 54 percent reporting that they are constantly monitoring data to ensure privacy, as opposed to routinely monitoring.
For today’s retailers, operating as a truly “intelligent enterprise” means investing in new technologies and leveraging the data from these solutions to better serve customers at every stage of the shopping journey. By committing to these criteria, retailers can ultimately build a stronger foundation that will help them remain relevant in today’s competitive ecommerce landscape.
Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.
Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.