Brand SA makes marketing material available
By Samantha du Chenne - Apr 15th, 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation.
Brand SA Acting CMO Sithembile Ntombela says these tools include the country logo, guidelines for marketing and event branding, as well as over 3,000 high-quality images.
“As a nation, it is up to all of us to help build and maintain a strong brand reputation for SA and ensure a consistent and distinctive image for the country,” Ntombela says.
Brand SA has also developed a knowledge hub, Nation Brand Knowledge, to place SA in a more competitive position. Nation Brand Knowledge is a collection of content that touches on various subjects relevant to stakeholders in the trade, business and investment industries.
In 2015 Brand SA, partnering with the Marketing Association of SA and Vega School, launched the country’s first Nation Brand Masterclass. Ntombela says it aims to create a more formal framework in which to provide marketers and communicators with skills to help them profile SA and the unique features of the SA brand more effectively. The Masterclass is open to both the private and public sector.
Training is offered free of charge and has been very well received locally and internationally by academia, says Ntombela. Previously, provinces and metros were provided with training to equip people to promote a cohesive SA brand when they attend international trade tours. The Masterclass brings an additional level to this training, “a structured approach to impart knowledge and empower other marketers with new and different ways to profile the country brand,” Ntombela says.
If South Africans have the knowledge and tools, they become empowered to promote the country brand effectively, Ntombela says.
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.
Pick n Pay shares five of its Black Friday deals
25/11/2019 - 10:10
Pick n Pay has released five of its nationwide in-store Black Friday deals as a teaser of what customers can expect this Friday.
Pick n Pay moves to make healthier eating more accessible
22/11/2019 - 11:20
South Africa has been named one of the unhealthiest countries in the world1. Complicating this is the fact that healthy eating is often seen as expensive or complicated. Pick n Pay will now help customers make more informed choices in a major healthy eating drive to make healthier eating cheaper, easier, and more accessible.
Online reviews shape how buyers make their decisions
12/11/2019 - 13:37
Requesting online reviews from customers is proving to give brands access to a host of opportunities.