Brand SA makes marketing material available
By Samantha du Chenne - Apr 15th, 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation.
Brand SA Acting CMO Sithembile Ntombela says these tools include the country logo, guidelines for marketing and event branding, as well as over 3,000 high-quality images.
“As a nation, it is up to all of us to help build and maintain a strong brand reputation for SA and ensure a consistent and distinctive image for the country,” Ntombela says.
Brand SA has also developed a knowledge hub, Nation Brand Knowledge, to place SA in a more competitive position. Nation Brand Knowledge is a collection of content that touches on various subjects relevant to stakeholders in the trade, business and investment industries.
In 2015 Brand SA, partnering with the Marketing Association of SA and Vega School, launched the country’s first Nation Brand Masterclass. Ntombela says it aims to create a more formal framework in which to provide marketers and communicators with skills to help them profile SA and the unique features of the SA brand more effectively. The Masterclass is open to both the private and public sector.
Training is offered free of charge and has been very well received locally and internationally by academia, says Ntombela. Previously, provinces and metros were provided with training to equip people to promote a cohesive SA brand when they attend international trade tours. The Masterclass brings an additional level to this training, “a structured approach to impart knowledge and empower other marketers with new and different ways to profile the country brand,” Ntombela says.
If South Africans have the knowledge and tools, they become empowered to promote the country brand effectively, Ntombela says.
Marketing takes its place at the boardroom table
16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey.
Brimstone confirms exit from Clover deal
12/04/2019 - 10:01
Brimstone Investments confirmed that it will not be participating in a consortium seeking to acquire SA’s biggest dairy producer Clover, but had agreed on a plan to facilitate its exit.
Cathedral Cellar comes to life with augmented reality labels
09/04/2019 - 10:29
Cathedral Cellar is relaunching globally with wine labels which allow wine enthusiasts to invite its winemaker, Wim Truter, to their dinner time conversation, via augmented reality technology.
Brand consistency aids in brand security
03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures.
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs
29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be.