Brand scan app brings logos to life
By Jeremy Maggs - Nov 2nd 2018, 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.
The aim of the app is to experience digital content in augmented reality — or link through to websites in an instant. Users will need to hold up their smartphones to activated logos and scan.
Rich Cheary, CEO of app developer Afrozaar, says: "We’re moving beyond a point where QR codes are the only way to scan. For most brands, their logo is the first contact point with consumers. There is a special bond between a brand-loyal consumer and a logo that goes much farther than TV or digital banner ads and taglines."
Pioneer Foods’ shares plunge to six-year low on earnings decline
20/05/2019 - 16:24
Shares in Pioneer Foods, which makes Sasko bread and Ceres juice, plunged to a six-year low after the group said it was struggling to pass on higher costs to consumers.
5 critical steps for a successful BI implementation
20/05/2019 - 09:55
Decision-makers understand that data drives the digital business. And one of the most efficient ways to extract value out of this is through business intelligence (BI). But in a real-time world, companies can ill afford to spend months on an implementation. However, by following several essential steps, turnaround time can dramatically improve, yielding results faster.
Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.
Phygital: 6 ways to adapt, or die
06/05/2019 - 10:34
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement, experiences, loyalty and the brand itself. The factors which keep shifting are shopping behaviour and new technology. The upshot is: to keep in the retail game, phygital is the way to go and it’s currently an adapt or die situation.
5 ways digital technology is reshaping the needs and expectations of SA’s young consumers
03/05/2019 - 15:00
We’re seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials – or Generation Z – move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want.