Brand scan app brings logos to life
By Jeremy Maggs - Nov 2nd 2018, 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.
The aim of the app is to experience digital content in augmented reality — or link through to websites in an instant. Users will need to hold up their smartphones to activated logos and scan.
Rich Cheary, CEO of app developer Afrozaar, says: "We’re moving beyond a point where QR codes are the only way to scan. For most brands, their logo is the first contact point with consumers. There is a special bond between a brand-loyal consumer and a logo that goes much farther than TV or digital banner ads and taglines."
The era of post-modern marketing
15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour.
Mergers & acquisitions: How to manage growth with the right brand architecture strategy
14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP.
Why mobile is the gatekeeper of brand loyalty today
19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty.
Affiliate marketing in numbers: What is it?
18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.
5 Retail trends and predictions for 2019
13/12/2018 - 14:01
2019 is here, and if you’re in retail, you’re likely wondering what the next 12 months will bring.