Brand scan app brings logos to life
By Jeremy Maggs - Nov 2nd 2018, 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.
The aim of the app is to experience digital content in augmented reality — or link through to websites in an instant. Users will need to hold up their smartphones to activated logos and scan.
Rich Cheary, CEO of app developer Afrozaar, says: "We’re moving beyond a point where QR codes are the only way to scan. For most brands, their logo is the first contact point with consumers. There is a special bond between a brand-loyal consumer and a logo that goes much farther than TV or digital banner ads and taglines."
Distell’s premium-wine offshoot aims for the top
15/03/2019 - 14:37
"I’m in the business of wine; I’m not in the wine business," says Kay Nash emphatically. That may seem like splitting hairs, but it’s a subtle distinction that’s helping the CEO of Libertas Vineyards & Estates, the new premium-wine offshoot of drinks giant Distell, to shake up the company’s high-end wine business.
Three quarters in a row of sales growth for H&M
15/03/2019 - 14:26
Sweden’s H&M, the world’s second-biggest fashion retailer, posted local-currency sales growth for its fiscal first quarter that matched analysts’ forecasts, on Friday, while net sales were slightly higher than expected.
Libstar banks on new food products
14/03/2019 - 10:15
Consumer goods manufacturer and distributor Libstar, whose brands include Lancewood cheese and Denny Mushrooms, says it adjusted to the slowdown in consumer spending by launching hundreds of new food products.
Shares in Denny owner Libstar jump on maiden dividend
13/03/2019 - 13:49
Libstar, the consumer goods group that listed on the JSE in May 2018, announced a maiden cash dividend of 22c a share on Wednesday as profits after tax in 2018 edged 1% higher to R236m.
Coca Cola tops the list of the world's leading brands
08/03/2019 - 15:01
The Euromonitor International, a market research provider's, Top 100 Megabrands report ranks success consumer goods brands by retail value across the world.