Consumer readiness to embrace technology-driven innovation
Business Tech - Apr 4th, 11:18
Our world is changing. Advances in cloud, mobile, edge computing, IoT and AI are unlocking new business opportunities at a speed not seen before.
The challenge for organisations is to keep everything running smoothly while embracing disruptive innovation and still engaging with and exciting their customers.
New research commissioned by VMware assesses how ready consumers are to embrace technology-driven innovation today and their appetite for its potential.
Key findings, which are aggregated from the UK, France, and Germany and are based on representative consumer samples within each market, has shown that there is real appetite in the market for innovative technologies, which creates significant business opportunities.
Consumers recognise that technologies like AI, IoT and blockchain are impacting their lives more than ever and are willing to welcome change – and even disruption – in the name of an improved experience.
The findings outline the challenges companies face and serves as a guide to business’ innovation strategies going forward.
Key takeaways are outlined below:
- Businesses must get customers on board by educating them and gain their trust.
- Customers are excited about business innovation and have faith in a technology-driven future.
- Understand what customers want and what they are and aren’t willing to accept.
- Build and retain relationships through immersive services and guidance.
Now is the time for businesses to act
“As we approach a new digital frontier of technology, new opportunities emerge for businesses to drive innovation and positively impact our daily lives. There remains room for greater education to fuel confidence in further innovation and adoption, and consumers have singled out the role of public authorities and companies to support this. Businesses, therefore, can seize the day – embracing these emerging technologies to deliver new and differentiated services to delight customers. With the right digital foundation, businesses can deliver on innovation now, and whatever is around the corner,” says Lorna Hardie, VMware Sub Saharan Africa Regional Director.
While it’s critical to embrace new technologies, it’s even more critical to gain customers’ trust to embrace the journey with you.
To find out more, download this whitepaper.Business Tech
The problem with influencer marketing
13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.
SA stokvels collectively save R44bn annually
11/06/2019 - 16:04
A total of R44 billion is collectively saved in 820 000 stokvels in South Africa annually, with more than 11 million South Africans being members of stokvels, according to Nedbank research.
Six steps to successful customer relationship management
11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.
Brand champions, ambassadors and advocates
11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not.
All systems go for Atteridgeville R1.2bn Capital Mall
10/06/2019 - 15:48
The much-anticipated R1.2 billion Capital Mall in Atteridgeville will go ahead despite efforts to halt its construction on the basis that it would “cannibalise” smaller shopping centres in the vicinity.