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Diageo serves up Smirnoff cocktail in new bag-in-box. Image courtesy of
Diageo serves up Smirnoff cocktail in new bag-in-box. Image courtesy of

Diageo serves up Smirnoff cocktail in new bag-in-box

MARKETING NEWS - Nov 8th 2011, 10:08

Drinks giant Diageo is launching a ready-to-serve cocktail dispense system using Rapak bag-in-box technology. 

According to Rapak, the Smirnoff Mojito in bag-in-box is a simple, convenient solution allowing bars to serve cocktails to their customers “without the usual hassle”.

The cocktail range, which offers 67 servings per pack and includes Smirnoff Mojito, Pampero Mojito and Cacique Mojito, was launched after several successful tests, according to Rapak.

It will be distributed in 12,000 bars and restaurants across 11 countries in Europe, by the end of this year. 

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