Digital disruptors: these are the threats and challenges in SA fintech
By Malanee Hutton - Jun 10th, 13:30
Access RMB’s analysis of 2019’s most influential and disruptive financial services companies in the SA fintech space.
Digital disruptors are rapidly changing numerous sectors the world over – and SA is no exception. Even though local industries are being challenged at a slower pace, there have been groundbreaking innovations in recent years. That is noteworthy, given the subdued macroeconomic environment.
As a bank that prides itself on being at the forefront of innovation, RMB was keen to understand the pace and nature of change being wrought by digital disruptors – and, after engaging more than 100 players in this area, it was pleasantly surprised. Savvy consumers are now more adept at using new technologies, and with that shift has come a greater demand for efficient yet affordable products and services.
New capabilities such as blockchain technology, data analytics, machine learning and artificial intelligence (AI) are now shaping financial services, the insurance industry, and related legal fields.
RMB places itself in a position to use these developments to better serve its clients.
Blockchain technology can dramatically change financial services and legal transactions by cutting out the middleman and red tape, thus saving costs in a manner that had not been envisaged before.
A growing number of companies are using data analytics for a range of functions, including selecting stock options.
AI and machine learning are being deployed in a range of fields, including what’s now defined as “regtech”, or regulatory technology. Instances, where regtech is already being used, include the implementation of Know Your Customer rules, saving much time and money; and in getting consumers to comply with the Financial Intelligence Centre Act.
“Insurtech” is a broad term referring to innovations that are disrupting current insurance industry models. Existing models use broad actuarial tables to assign policyseekers to a risk category. That ultimately results in some customers paying more than they should, because only basic data is used to make the determination. But with the greater use of data collected from technologies such as GPS and activity trackers, risk profiling can be more nuanced. Last year, a new player in South African insurtech became the first insurance startup to be accepted into Google’s Launchpad accelerator. It uses an app to tailor quotes for new customers – photos of items to be covered are identified by an AI system and quotes for premiums are sent back to customers for acceptance. It is underwritten and reinsured by established companies.
But it is perhaps to be expected that the largest numbers of startups are in fintech businesses (a hybrid of financial services and technology) and they are rapidly entrenching themselves in numerous aspects of our lives. Through simpler and cheaper services, they are driving financial inclusion at an unprecedented pace.
In SA, the most disruption has occurred in retail banking, but investment banking and capital markets are also vulnerable to threats from the newcomers. The relative sophistication of the local financial services industry does not make it immune to the threats posed by fintech startups.
However, if the innovations created by these startups are seen as opportunities rather than threats, the sector will be better positioned to identify areas for collaboration with the new players. Last year, the South African Reserve Bank released its Project Khokha report. Project Khokha was a simulated use of distributed ledger technology or blockchain technology in the South African banking system to test the resilience of the system. A fintech unit that was established in 2017 is examining the new technology’s strategic and regulatory implications for the country.
RMB’s own study has yielded some fascinating insights. At the heart of the fintech ecosystem are startups run by entrepreneurs who seek to disrupt traditional financial services. The study found that most entrepreneurs are tackling retail payments and remittances. Through innovation, they are addressing the need for greater financial inclusion of people in rural and underserved areas; providing basic banking to previously unbanked consumers; and making payments and money transfers simpler with lower fees. By providing simpler, faster and more digitised options in retail banking, they are tackling a real burden for consumers.
The entrepreneurs behind the fintechs themselves make for interesting case studies. Many had built their products or services with a team of two to five people. In most cases, the startups were bootstrapped (building a company without any official funding cycles). However, the more mature businesses were looking for a strategic partner, a bank or large corporation to scale up their operations.
For instance, through the use of an app-based service, foreigners living in SA can send money abroad. Set up in response to the high cost of international money transfers to and within Africa, the service now operates in 10 countries. Retail cash points are used to send money to mobile wallets and it has about 1,000 agents in local communities marketing the product.
There are already collaborations between fintechs and banks on open banking platforms where banks contribute their expertise in security, authentication and compliance and the fintechs develop customer-focused solutions. This kind of tie-up ensures that customers enjoy personalised banking under the protection of the banking industry while banks gain access to new revenue streams.
One of the more celebrated players in this turf was acquired by Visa in 2011 for $110m and is one of the largest providers of mobile financial services in the world, operating in more than 34 countries across Africa, Asia, and the Middle East. Offering mobile financial services to unbanked and under-banked mobile subscribers – including person-to-person payments, bill payments, wireless airtime top-ups, and ticketing – it illustrates the strides made in the sector.
Incumbent financial services players are realising the need to augment their services with those developed by fintechs while maintaining existing customers and expanding into new markets. But they are grappling with the new relationships in an environment that is still fluid.
There are five ways in which links between established players and new fintechs are being built. They include capital investment by the banks in fintechs; the use of the fintechs’ products by banks; mergers and acquisitions; specific programmes tailored for collaboration; and joint ventures.
Funding by fintechs is harnessed from multiple sources – mainly venture capital investment, angel investors, private equity investment and large corporates and institutions. The SA SME Fund is a venture capital fund established by the CEO Initiative to support small and medium-sized enterprises. It has R1.24bn in investable capital.
Angel investors are generally wealthy individuals who invest their personal funds in startups in exchange for equity. According to the Southern Africa Venture Capital and Private Equity Association, from 2014 to 2016, angel investors were involved in 112 deals worth R122m, indicating the rapid pace at which such investment has grown.
As opposed to the seeding and development capital provided by venture capital firms, private equity firms focus more on offering growth capital to businesses. They have tended to concentrate on established, mature businesses and when it comes to fintechs, they are most likely to identify businesses with a functional product or service and an established client base.
RMB’s research has found there are no middle-of-the-road fintech startups. They are either in the mature stage of their businesses, in a position to spin off other businesses or new product lines, or they plateaued in the early stage and the product was not adopted by the market.
In RMB’s observation, a strategic partnership offers the best model for success. It allows the startup to flourish via some sort of capital injection, whether it’s cash, mentorship or other resources. It also gives the incumbent a chance to gain a foothold in a new market or to entrench itself in a current market without having to build the capability internally. However, this engagement model is underused and usually comes about through an existing relationship between the two.
Significantly, RMB has realised that the “pay it forward” model of Silicon Valley (where the startup founders reinvest in the startup community, after a lucrative exit from their own businesses) is yet to be seen in SA. This shows the fintech startup community in SA is still relatively young, and entrepreneurs focus on their own growth before investing in the growth of others.
Even though SA leads in innovation on the continent, according to the Global System for Mobile Communications (GSMA) there are 135 mobile money services active in Africa. Thanks to the proliferation of smartphones and improved internet connectivity, digital platforms are rapidly become the norm for a range of services. The potential for local fintech players to expand into the largely untapped markets across the continent is therefore immense.
SA, like the rest of the world, is at an inflection point as far as financial services innovation is concerned. To borrow from the quote made famous by Warren Buffett: “Only when the tide goes out do you discover who’s been swimming naked.”
Not harnessing the new energy created by digital disruptors in the sector will expose us to the risk of being swept up by a big, unexpected wave, or having a million little ones erode our current business models.Business Live
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