Advertise with

Entries have opened for the 2019 Financial Mail AdFocus Awards.
Entries have opened for the 2019 Financial Mail AdFocus Awards.

Entries are open for the 2019 Financial Mail AdFocus Awards


Issued by Samantha Pugh PR - Jun 28th, 10:47

Entries have opened for the 2019 Financial Mail AdFocus Awards.

Since their inception in 1990, the AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. The Awards have grown to become a landmark on the South African marketing and communications landscape, by celebrating advertising effectiveness.

Entries have opened for the following categories:

• Large Advertising Agency of The Year.
• Medium Advertising Agency of the Year.
• Small Advertising Agency of the Year.
• Network Media Agency of the Year.
• Independent Media Agency of the Year.
• Specialist Agency of the Year.
• Public Relations Agency of the Year.
• African Effectiveness Award.

The Overall Agency of the Year will be drawn from the top performers across the individual categories.

This year, the evolution of the AdFocus Awards and the integration of digital into the marketing mix, sees the Digital Agency of the Year category falling away. Pure digital agencies can still enter their work into the Specialist Agency category.

All the 2018 FM AdFocus winners

Special awards that will be made in 2019 are:

• Transformation Award
• Partnership of the Year
• Lifetime Achievement Award
• Industry Leader of the Year
• Student of the Year
• Shapeshifter Award

How to enter…

Agencies are invited to visit the website and register. Once registered, they will receive a username and password with which to log in and access the relevant questionnaire.

The Agency Awards are adjudicated on work delivered during the period 1 July 2018 to 30 June 2019. Entries close on 6 September 2019.

The Media Awards are adjudicated on work delivered during the period 1 June 2018 to 31 May 2019. Entries close on 30 August 2019.

Related News

Playing by the rules in an era of online advertising
02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts.

The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.

The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.

Micro-engagement in the age of influence
30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands.

Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.