Facebook enhances its online shopping feature
RetailGazette.co.uk - Mar 27th 2017, 08:51
Facebook has announced a new shopping ad format called Collection to help brands showcase their products in a more visually engaging way.
Collection increases the likelihood of discovery and a purchase by featuring a primary video or image above relevant product images.
Clicking on the ad leads a person to a shopping experience on Facebook that can showcase up to 50 products at a time while tapping on a product will direct users to a product detail page on a business' website or app to purchase.
Collection also allows brands to access metrics and use videos to make the shopping experience more engaging.
Facebook has started rolling out the feature to all advertisers globally, with brands like Adidas and Tommy Hilfiger already using it.
The news comes as Instagram, the image-sharing social media app that is also owned by Facebook, announced it would roll out its shopping options worldwide after a successful trial period.
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