Advertise with

Facebook enhances its online shopping feature
Facebook enhances its online shopping feature

Facebook enhances its online shopping feature

MARKETING NEWS - Mar 27th 2017, 08:51

Facebook has announced a new shopping ad format called Collection to help brands showcase their products in a more visually engaging way. 

Collection increases the likelihood of discovery and a purchase by featuring a primary video or image above relevant product images.

Clicking on the ad leads a person to a shopping experience on Facebook that can showcase up to 50 products at a time while tapping on a product will direct users to a product detail page on a business' website or app to purchase.

Collection also allows brands to access metrics and use videos to make the shopping experience more engaging.

Facebook has started rolling out the feature to all advertisers globally, with brands like Adidas and Tommy Hilfiger already using it.

The news comes as Instagram, the image-sharing social media app that is also owned by Facebook, announced it would roll out its shopping options worldwide after a successful trial period.

All content copyright Retail Gazette. All rights reserved 

Read more about: retail | online shopping | marketing | facebook

Related News

Five things you need to know about the pharmaceutical industry
14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.”

The problem with influencer marketing
13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.

British online fashion retailer Boohoo bucks subdued industry trend
13/06/2019 - 09:12
British online fashion group Boohoo bucked a tough retail market with robust sales growth in its latest quarter as its offer of cheap clothing, delivered quickly, chimed with shoppers.

Woolworths share price recovers on renewed optimism
13/06/2019 - 09:04
Shares in Woolworths have rebounded in recent weeks, thanks to a recovery in the sector and optimism that the worst may be over for the high-end retailer, whose foray into Australia has proven costly for investors.

Retail sales jump in April, giving hope of avoiding a recession
12/06/2019 - 15:44
SA’s retail sales jumped 2.4% in April, led by clothing retailers, adding to hopes that a technical recession may be avoided in the second quarter.